Reef sandals were launched in 1984, after much planning and perseverance by two brothers, Fernando and Santiago Aguerre, who moved from Argentina to California with the hope of making their dreams, come true. They had very little capital with them at the beginning, amounting to about 4000 dollars. So they had to make do with a shared warehouse for their sandals and a small shop near the Rose Canyon. They soon understood that as fabulous as their products might be, nobody had noticed. To overcome this obstacle, the brothers decided to go in for an eye capturing ad campaign: a gorgeous model alongside their sandal, but who never reveals her face. The “Miss Reef” campaign was that one final ingredient that had to be added to the recipe for Reef sandal’s success. Following their success Reef has been able to greatly expand their showcase of not only sandals, but clothes and swimwear as well.
Today Reef offers a variety of beautiful beach sandals for women. Reef sandals have been designed in such a way that each and every pair has its own unique style and personality. Reef Jet Setter sandals and Reef Sandy sandals are two such pairs. Reef Jet Setter is the ultimate in prettiness and girly cute and a must addition to anybody wanting a bit of extra colorful zing in their wardrobe. It is guaranteed eye catcher. The footbed are made of glossy synthetic with a snake skin surface and for providing grip the outsole is made of rubber. The prints are in solid colors, with strap and footbed in the same color. Reef Jet Setter sandals are available in many of a girl’s best loved colors including Hot Pink, Black, Gold, Silver and Periwinkle. They come for $19.95. The Reef Sandy sandals are one of Reef’s bestsellers. The look of these sandals is simple and classic without being remotely boring. The footbed has been given a brushed sandy texture so that there is extra traction and grip. It has a triple density construction so that there is plenty of room for flexibility. The high density outsole has been designed for durability. The Reef Sandy sandals have got interesting knitted polyester straps, usually as a contrast to the plain solid footbed. These sandals come in brown and light pink, brown and aqua, brown and multicolor, black and brown and brown and brown. The Reef Sandy sandals are available in sizes 5 through 11.

