A couple years ago I interviewed a copywriter named Joe Vitale.

If you don’t know who Joe Vitale is, he is easily one of the top copywriters today. His books and teachings have helped thousands of aspiring copywriters around the world and he has the testimonials to prove it.

Anyway, one of the things we talked about was how to learn the craft of copywriting. Such as tips and tricks he knew of that would help someone learn how to write a decent ad quickly and easily.

And one of these tips was emulating other writers. Not just copywriters, but some of the great novelists, too.

In fact, Joe said he would sometimes go to the library and pull out passages of Jack London’s work — as well as Mark Twain’s and Ernest Hemingway’s — and he would copy those passages out word for word in his notebook.

He said by doing this, you literally train your subconscious mind to adapt their “rhythm” to your own style.

This is really a great way to learn copywriting.

And other heavyweight copywriters like Gary Halbert, for example, have talked about the same thing. How by copying out ads and writings from great writers, you learn how to “write” like they do.

If you’re just starting out try this and see.

Get some of the great writers’ books, ads, articles, etc and copy out their writing. When you do it enough, and when it “sticks” in your mind, it’ll help you write better ads without needing a lot of natural writing talent.