After Google started slapping its affiliates, more and more internet marketers have started to move towards Pay-per-view (PPV) marketing. Although it is not new, PPV marketing is a relatively untapped traffic source. It differs from pay per click advertising by the fact that you are charged each time your popup gets served on a computer with adware installed, not for each click on your ad. Hence the term, “pay per view”. This adware gets installed as part of ad support software like games, toolbars, and screensavers that a user has installed on their computer. There are many PPV networks in this space, with TrafficVance, LeadImpact, Media Traffic, and Direct CPV being some of the more popular PPV networks.

What makes PPV marketing so attractive is the potentially cheap cost. On some PPV networks, you can get impressions for as low as $0.01 per click for certain keywords and URLs. However, since you are bidding against other PPV marketers the actual costs will vary depending on the keyword or URL. The other big advantage of using PPV marketing is that you don’t have to worry about the dreaded Google slap. Although you have to make sure your landing pages comply with the network’s rules, there is no quality score algorithm that you have to deal with. Both direct linking to offers and creating landing pages are both viable strategies, and you should test both to see which works best for you.

Currently, there are not many good resources about PPV marketing, but the best I’ve found so far is called The PPV Playbook by David Ford. This is a short 20 page eBook that details all the ins and outs of PPV marketing. David is well known in the PPV marketing world and he’s given sessions on PPV at conferences like Affiliate Summit. In addition to his eBook, he’s also started the PPV Playbook Coaching forum. This is the biggest and most active community of PPV marketers around. On the boards, you will find PPV Video Lessons, Case Studies, Follow Along Campaigns, landing page reviews along with some great discussion. The site has over 700 members and is growing very quickly.

There is great potential for making money with pay per view marketing and it is definitely a traffic source you should look into. Even if you are doing well as a pay per click marketer, it is always a good idea to find additional ways to diversify your income. It is easy to get started with PPV and many marketers are achieving extremely high ROI with their campaigns.