Most small businesses now have websites. This is great but what often happens is a small business will contract a web developer to make a stunning website with none to very little consideration to search engine optimisation or SEO strategies. It’s no good developing a stunning website if no one can find it. This article will show you hwo to increase traffic to your small business website.

It’s critical for a small business that their website can be found easily. So how can a small business increase online traffic to their website? There’s a few essential ingredients that you can and should do even if you have a low budget online marketing plan.

1. Education

It’s important for a small business owner to educate themselves on what search engine optimisation (SEO) is. This means knowing how Google and the other search engines work so you can play their game by their rules. There’s a heaps of websites out there which will help you understand SEO and how to achieve it.

2. Get on the campaign trail

Just like a business plan your small business needs an online marketing campaign plan. This sets out what you are going to use to increase traffic to your website. There is so much available from keywords, Facebook optimisation, online article writing, social bookmarking, video for SEO and on it goes. The evolution of online marketing has come long way since banner ads and email newsletters. Make sure you have a clear plan on what online tools you are going to use and how you’re going to use them.

3. Onsite marketing

Once you know what SEO is and how it works it’s now time for your small business to practice some onsite online marketing. This means fine tuning your website with profitable keywords that are high in demand and low in supply (much like real estate). You can use Google keyword tool for this or Wordtracker which is a paid service.

Then you must strategically place your keywords and know the difference between head keywords and long tail keywords. An often underestimated but effective technique for onsite marketing is using images for SEO.

4. Offsite marketing

This means getting online traffic to your website by using websites and tools away from your website. This is all about social media marketing for small business. Confused? Let me explain. A lot of small businesses now have a Facebook page for their business. There are a lot of Facebook marketing tips available but this and Twitter, being the two main social media sites, are where you should be doing most of your offsite marketing do people are enticed to go to your website and see what you have to offer.

5. Trust Marketing

Do you use social media to flog your product or service? FAIL! This is a massive mistake that a lot of small businesses make and it really amounts to spam. You must as a small business use Facebook, Twitter, YouTube and Google+ to build relationships through Trust Marketing.

6. Synergy

I mentioned at the start about having a good clear online marketing campaign plan. It’s very important that your strategy is synergised. Make sure that your message is consistent across the different sites and tools you are using.

7. Measure

It’s no good having a great small business website, an unreal Facebook landing page, a regularly updated Twitter account or a thousand online articles all going to your website. You MUST also measure how each marketing channel is working. Just like asking a customer or client who calls your business or comes in “How did you find us?” Well the great news about online marketing is that you don’t have to ask the customer that, you can find that information out easily by various internet marketing analytic programs available. Facebook has ‘insights;, Google has Adwords, and there are heaps of companies that offer similar but more sophisticated measurements.

Measuring what your best keywords are, where your customers are from, what they are clicking on and so on will be enormous help to you in adapting your online marketing strategy to fine tune it for massive results.

These are just come of the essential internet considerations a small business must make in their online marketing. Of course there are many others and these should not be ignored. Online marketing takes time, it takes patience and it takes perserverance. Is it worth it?

Absolutely. Can you do it easily? Yes you can.

The man is a “thruim” creature. It is generally accepted that he is made up of the body, soul, and spirit. The body is the physical aspect of all humans that can be seen and touched. It includes all the parts of the body including the six senses. The body can be tortured, chained and imprisoned. A man’s body can be confined to a place and restricted from moving.

The soul of a man is intangible and unseen. On the soul seats the conscience, intellect, etc. The soul links the body to the spirit. Therefore, without the soul, no man can interact with his spirit. The soul is the mixture of both the mental and the spiritual. The soul receives from the spirit and transmits to the body. The soul cannot be imprisoned. A man can sit in a prison cell but his mind might be well seated in the in the presidential palace. The thoughts, the reasoning, the imagination etc., of a man, cannot be restricted by the bars of the prison.

The spirit of every man receives from the creator and transmits to the soul and the soul instructs the body to act on the information received. The spirit is the life of every man, without the spirit the man is dead. The affliction of the body might affect the soul if the soul permits but it cannot affect the spirit. The spirit also referred as the Sixth Sense by Napoleon Hills is the portion of the subconscious mind which has been referred to as the creative imagination. It has also been referred to as the receiving set through which ideas, plans, and thoughts flash into the mind. The flashes are sometimes called hunches or inspiration. The spirit can never be chained. He is indestructible because it belongs to the creator.

When these ideas and thought in forms of inspiration or hunches flash the mind from the spirit, the mind begins to develop and create a product through imagination. Gradually the mind assembles all the parts of this new creation through the power of imagination. The receiver has the option of turning this unreal product to reality by transmitting the idea from the mind to the body or let them slip. The body is the creator of tangible things. Great inspirations or imaginations are useless if it is not transferred to the body to make them physical. The society will only benefit from your wonderful ideas when they can access them, as it known that no man can access the mind of another.

Every exploit in life is not a product or creation of the body, but a result of men putting their minds and spirits to work. According to L. Frank Baum, “imagination has given us the steam engine, the telephone, the talking-machine and automobile for these things had to be dreamed of before they became realities”. Therefore, even when your body is locked, your mind and spirit is free and intact, hence you can still do exploits even in that prison. What you need to be successful is not your body but your spirit and soul. The best kind of freedom is not physical, but mental and spiritual freedom. Every spiritual and mental free man has the ability to become successful anywhere. A lunatic can never be productive because he is in a mental gaol. The dead becomes physically and mentally inactive because the spirit has been disconnected from the body and soul. But the world has produced great prisoners and ex-convicts that shook the world from its roots positively.

Even when the iron bars of the prison stop you from using your body, do not let them deter you from using your mind and spirit. You can be the next celebrated prisoner or ex-convict by merely putting your heart to work. The body has respect for the prison condition, but your mind is hardly touched without your permission and the spirit can never be intimidated by the prison condition. They can afflict your body, but do not let them touch your soul or spirit. Prison conditions can break your body, but you must protect your soul and spirit. According to Nelson Mandela, “the human body has an enormous capacity for adjusting to trying circumstances. I have found that one can bear the unbearable if one can keep one’s spirits strong even when one’s body is being tested. Strong convictions are the secret of surviving deprivation; your spirit can be full even when your stomach is empty”.

Life in the flesh can be hard and frustrating, but living in the mind and spirit is self-controlled. Therefore, one can determine how he lives when life is lived in the soul and spirit. When life in the physical becomes tormenting and hard, switch to the “soulish” or spiritual life and in no time your body will be taught how to endure life’s afflictions. Destroy my body, torment or incarcerate it, but my soul will learn to live without the body. Peradventure if my mind is touched, my spirit will heal them both.

Some critics like Jimmy Hoffa will say that the author is insane. Let’s read his quote; “I can tell you this on a stack of Bibles: Prisons are archaic, brutal, regenerative, overcrowded hellholes where inmates are treated like animals with absolutely not one human thought given to what they are going to do once they are released”. I know that some prisoners are living and treated like animals in cages. And most prisoners or ex-convicts will argue that the mind cannot be maximised in the prison considering its harsh and inhuman conditions. Let’s consider a quote from John Lubbock, an ex-convict: “The whole value of solitude depends on upon one’s self, it may be a sanctuary or a prison, a heaven of repose or a place of punishment, a heaven or a hell, as we ourselves make it”.

0xC00007B errors are caused by Windows not having access to a required dependency to run an application.

The error is indicative of either a system error, or some other problem with the files of Windows.

In regards Fortnite, and how the system may show the error when you attempt to load the game, the answer is to ensure that you have the required dependencies correctly installed – and accessible – on your system.

Whilst this is quite a difficult process, the underlying reality is that it’s a common problem for Windows to suffer from dependency issues; the solution is to ensure everything is working with the game.

Cause

As mentioned, the 0xC00007B error indicates that your system needs a particular file to run an application, but doesn’t have it.

The error is not specific to Fortnite; it can show for a variety of applications, and is a Windows error.

It will typically show with the following message:

The application was unable to start correctly (0xC00007B). Click OK to close the application.

The biggest issue with this error in particular is the lack of explanation of what actually lead it to show. Many other errors explain the file or setting which caused the exception, not this.

To solve the problem, you have to either pinpoint the problem, or work on a number of potential fixes in the hope that one will resolve it.

Solution

As mentioned, the error has a myriad of causes. However, to get the solution – you need to make sure you have the appropriate dependencies installed & accessible on your system.

In the case of Fortnite, the likes of DirectX, Unreal Engine, Visual C++ and.NET are all required to ensure the game can actually run. Thus, the first port of call is to make sure they are correctly installed.

To do this, you need to follow these steps:

1. Change Fortnite Application Settings

The first step is quite simple – change its application settings to ensure that it can run correctly in Windows.

To do this, you need to be able to locate the “Binaries” for the game, which is archived with the following steps:

• Press “Windows” + “R” keys on your keyboard
• Type “explorer” into the box and press “OK”
• Browse to the following: C:Program FilesEpic GamesFortniteFortniteGameBinariesWin64
• Right-click onto “FortniteClient-Win64-Shipping.exe” and select “Properties”
• From the tabs at the top of the screen, select “Compatibility”
• At the bottom of the window, check “Disable fullscreen optimisations”
• Check “Run this program as administrator”
• Click “OK”

After doing this, try running the game again. If the error persists (which it likely will), you’ll need to progress with the following steps.

2. “Verify” Fortnite

If the above doesn’t work, you will need to “verify” the Fortnite installation.

To do this, you have to load up the Epic Games launcher application and run the verification process. If you can’t open the launcher, you’ll need to skip to the next step.

• Browse to C:Program FilesEpic GamesFortniteFortniteGame (or wherever your Fortnite game is installed)
• Locate the Win64Binaries folder + delete it
• Click onto your desktop > click onto the “Epic Games Launcher” icon
• When the launcher loads, click onto the “Fortnite” tab
• On the “Launch” (green) button, select the cog
• From the list that appears, select “Verify”
• This will take some time, but will essentially re-install the Fortnite executables so that the game can function again
• After this process completes, restart your system and try the game again

The likelihood is that this will not allow the game to run properly again. The problem with the game likely comes from a damaged, faulty or incompatible dependency on Windows.

3. Re-Install The Game

This is quite drastic, but if you have the patience to do it – should ensure that the issue is resolved.

To do it, you need to follow these steps:

• In Windows 7, click onto “Start” > “Control Panel” > “Add/Remove Programs”
• In Windows 10, right-click onto the “Start” button > select “Apps and Features”
• From the list, select “Fortnite” as well as the “Epic Games Launcher”
• Uninstall both
• After the uninstall process completes, restart your system
• Download a new version of Fortnite from the Epic Games website
• Install it fresh on your system

This should ensure that your computer is able to read the various files etc that the game requires (IE ensure that the error is not with the game itself, rather Windows).

4. Re-Install Visual C++

The next step is to re-install the Visual C++ redistributable packages which exist to help Windows run various applications.

VC++ might be known to many people, but is actually quite an important tool for many different apps. Many require it to run – and it may be the case that some of its files are either corrupted, damaged or just not written correctly.

To ensure this is not the problem, you need to use the following steps to fix it:

• In Windows 7, click onto “Start” > “Control Panel” > “Add / Remove Programs”
• In Windows 10, right-click “Start” > select “Apps and Features”

• After doing this, scroll to the “Visual C++ Redistributable” section
• Make a note of every version installed on your system (including the “x86/x64” architecture)
• Uninstall each of them
• Restart your PC

After the uninstallation process completes, and your system restarts, browse to the Internet and look up “Visual C++ redistributable latest downloads”.

Click the top link that shows (it should be “Microsoft”) and download the various VC++ versions that you listed before removing them.

Once you’ve installed the various VC++ libraries again, restart your PC and then try running the game. If the fix worked, the game should work.

5. Re-Install Unreal Engine

After re-installing VC++, you will need to try with Unreal Engine.

Unreal Engine is the tool which powers the Fortnite game, and was developed by Epic Games.

In some cases, the engine may become corrupted or damaged, leading to errors like the one you’re experiencing.

To resolve this, you can re-install the engine:

• Browse to “C:/Program Files/Unreal Engine”
• Click on “Uninst.exe”
• Follow the steps to uninstall the engine
• Once complete, go to the Internet and search for “Unreal Engine Download”
• Click the first link and save the executable to your system
• Run the executable files which are saved
• Try running Fortnite again – after installation completes

6. Use Dependency Walker

If you’re still seeing the error, it’s worth pointing out a tool which many people will not consider – Dependency Walker.

Dependency Walker shows which “dependencies” an application uses – and thus which files it requires to run.

If your system does not have the appropriate file, it will show up as red inside this application.

If you’re able to run this system properly, it should point out which files are missing from your system – allowing you to re-install the necessary packages to get it working again:

• Click onto your preferred search engine and look for “Dependency Walker download“
• You should find a page which highlights “depends.exe”
• From here, download the version compatible with your system
• Run it and select the Fortnite executable file (it’s the “FortniteClient-Win64-Shipping.exe” file from Step 1)
• Identify any of the files which may be missing
• If you find any files that it mentions, you will need to look online for which package they are a part of, and re-install said package

After doing this, you will need to test the game and if it *still* doesn’t work, it generally means that you either have a problem with Windows itself – or some other library / package.

To resolve the issue at this point, it’s strongly recommended you seek more specific support (more than what can be provided in an Internet article). To do this, you should look online at communities such as SuperUser or Microsoft Answers.

If this doesn’t help, you’ll probably want to look at getting the opinion of a technical specialist – which typically infers cost.

Everyone makes mistakes. Every day at work while doing search engine optimization, we make many little mistakes which can be easily rectified or otherwise go unnoticed. But what about those mistakes that could jeopardize an entire campaign and drag your company’s name in the mud? Here are the four biggest threats to your SEO strategy that could hurt your overall operations:

Mistake #1: Taking Up an Unmanageable Project

As a rule, do your fair bit of research and understanding before taking up a project. Many a time, clients are unsure about any process and do not have any proper plan or strategy in place. All they want is “success” and, heck, sometimes even the first place in Google search for multiple keywords. You should make sure that your clients are sure about what they want from you and make sure you take up the project only if you are sure you can deliver it.

Mistake #2: Giving Unreal Expectations

When taking up an SEO campaign, two things are extremely necessary. First, don’t boast of more than you can achieve. Second, always make sure that the client has a REAL idea of what search engine optimization is all about. It is a long, steady process that requires a lot of perseverance and it almost never shows immediate results. Make sure that the client is aware of realistic factors that determine ranking, like keyword competition. Do not promise more traffic than is feasible or practical. There could be multiple reasons of failed expectations, like not preparing a good timeline or not adhering to one, too much competition or lack of sufficient client investment. Make sure your clients know all about it.

Mistake #3: Getting Too Desperate

Now this one is completely under your control. Once you take up a project of monumental stature, you are expected to go all in for it. But in that yearning, NEVER over optimize. Over optimizing is not only a waste of precious time and resources but also can possibly have negative or reverse effects in what you do.

Mistake #4: Not Keeping the Client in the Loop

No marketing campaign can be successful without sufficient participation from both ends. A client cannot simply dump the whole campaign on the SEO company and then forget all about it. Make sure that you involve the client and the entire team that could benefit the campaign. This also includes the developers at the other end who built the website. This should be followed in every phase of the optimization process, from keyword research to social media campaigning. There should also be thorough communication between the two parties.

Mistake #5: Not Moving On When You Should

Admit it; some clients just cannot be satisfied. No use breaking your head over them and wasting all your resources to please that one single client who never will be pleased anyway. Make it easy on both and just part ways politely. If it serves as wakeup call for the client and he/she starts being more sensible regarding the whole project, good for you. Otherwise, you’re much better off. Move on to something better without any further ado.

If you do not make any of these five major mistakes, chances are that your campaign will be a success. So next time you’re on a project, make sure you’ve struck out these 5 pointers from your list of actions.