You have the perfect topic. You know exactly what you want to say. Now, you need a title that commands attention. What drives people to sign up for a workshop? Think about workshops or teleclasses that you’ve taken. What did you find compelling? Maybe you liked the topic – or realized it was something you needed to know. Maybe the title was so catchy you couldn’t resist finding out what else this presenter might have to say.

Be catchy, but be clear. Your title should make it clear what the audience will learn and why it is important to know this. At the same time, you won’t want to make your potential audience feel like they’ve gone back to school – remind them that learning can be fun.

Which of these would you sign up for?

Learn Money Management from A to Z

– or –

Financial Freedom in 10 Easy Steps

Planning and Designing a Workshop

– or –

60 Minutes Special – Using a One-hour Workshop to Build Visibility

In all four titles, the potential audience knows what they will learn, but in the second example in each pair, it sounds like they might have fun.

Keep your title short. If you need more than 10 words to explain what you will be doing, use a subtitle. One formula often used in creating book titles works well for workshops as well. The first part of the title is an attention-grabber; the second part – after the dash or colon – tells what the workshop is about. For example:

Getting Things Done: The Art of Stress-free Productivity

The Breaking Point: How Female Midlife Crisis is Transforming Today’s Women

The One Thing You Need to Know … About Great Managing, Great Leading, and Sustained Individual Success

Here are some teleclass titles that make you want to sign up:

Reclaim Your Health and Look and Feel Your Absolute Best!

Building a Thriving Network Through Masterful Connecting

Create an e-Product Today (Yes, Today!)

Each of these could be a great one-hour workshop. And each is something that draws ’em in.

It’s well-known that a title can make an enormous difference in the sales of a nonfiction book. Subtitles also make a difference, and most authors spend considerable time crafting both. But surprisingly, for many authors this is as far as it goes. If you look at their chapter titles they are unimaginative and dull, and it’s obvious that very little thought has gone into them. There’s no doubt, however, that they also play an important role in the success of a book — not in attracting potential customers, but in keeping them reading once they have begun to read.

In practise, many of the same things that apply to titles and subtitles also apply to chapter titles. First of all, the chapter titles should reflect the promise that is made in the subtitle. Second, as in the case of the title and subtitle, the chapter titles should focus on benefits, or more specifically on needs and wants. Each chapter should, in fact, address a specific benefit, or a need or want, and outline how it can be achieved. You should, in fact, always be thinking of the basic human needs that relate to your book as you outline and write it. Some of the major ones are: money, security, good health, love , and self-improvement. Third, the more person-oriented you can make the title, the more likely it is to generate interest. For example, a title such as “Making More Money — Fast,” might be good, but even better is something like “How Jack Jones of Colorado Springs Doubled his Income in 30 Days.” People like to read about other people who are successful — it inspires them. Fourth, whenever possible use power action words such as: Control, Change, Improve, Motivate, Achieve, Launch, Produce, and Generate. They help grab the readers attention. And when you use them, make sure you give examples.

In any book the chapter titles will be closely tied together. Each will deal with some aspect of the overall topic of the book. Make sure all of them not only perk the interest of the reader, but fascinate him. In particular, make sure the reader will want read on after he has read the title of the chapter. A few suggestions are:

• Use the same words at the beginning of several chapters. End with different words (e.g. Make Sure That … Make Sure That …)
• Humorous titles help — but they should be directed to the point.
• Clever titles are great (e.g. How to Talk Back to a Statistic)
• Use alliteration whenever possible (e.g. “Develop a Memorable Memory,” Get Great Guts”).
• Shock the reader occasionally (e.g. Watch out!).
• Study other books similar to your for title ideas.

Spend time crafting your chapter titles. This should begin when you are outlining your book. Make sure you give each title considerable thought, and don’t settle on the first thing that comes into your mind.

Ask yourself the following questions as you look over your chapter titles:

• Do they signify benefits?
• Are they interesting — really interesting?
• Are they humorous or clever?
• Are they different and unique?
• Are they clear? Does their meaning come through immediately?
• Do they have a “hook’?
• Do they use power action words?
• Are they logical? Do they make sense? Are they reasonable?
• Are repeat words used occasionally from chapter to chapter?
• Has alliteration been use?
• Do they arouse curiosity?
• Are they likely to inspire the reader?
• Do they appeal to basic human needs?
• Are they positive and optimistic?
• Do they contain key words?

Combine great chapter titles with great titles and subtitles, then begin each chapter with a sparkling lead and you have a sure-fire winner.

Freehold is the equivalent of the old ‘Fee Simple’. Freehold gives the legal owner full legal title and the right to ‘exclusive possession’ of the property.

With a Freehold title the legal owner has the right to occupy and deal with the property as they choose subject only to any covenants or other restrictions such as planning laws and buildings regulations imposed by the local authority and government.

The quality of a Freehold title may be subject to the ‘class’ of title awarded by HM Land Registry:

Absolute Title – This is the highest class of title available. It is equivalent of the original ‘Fee Simple Absolute in Possession’. The great majority of Freehold properties registered in England and Wales are registered with Absolute Title.

If a property is registered with Absolute Title, the legal estate is vested in the legal owner (‘Proprietor’) together with all interests subsisting for the benefit of the estate (for example, ‘Rights of Way’ or ‘Rights for the passage of water and drainage’ (legally known as ‘easements’) over adjoining land. The legal estate will also be subject to the burdens placed on the land, for example, covenants or easements in favour of adjoining land; but only those burdens that affected the legal estate at the time of first registration.

Possessory Title -Possessory Title is granted where the proprietor’s claim to the property is based on Adverse Possession or where the title deeds have been lost or applicant cannot prove their legal right to the property.

Possessory Title will be granted where the applicant is in actual occupation of the property or in receipt of rents and profits arising from the property and it is not possible to register the property under any to other class of title.

Possessory Title has the same effect as registration with Absolute Title except that it is open to challenge by another party who may claim a right to the property. If however, the proprietor of the Possessory Title holds the title without challenge for twelve years, they can apply to the HM Land Registry to have the title upgraded to Absolute Title.

As a general rule, Mortgage Companies and Banks will not provide mortgages for the purchase of property with Possessory Title. It may however, in some circumstances, be possible to obtain insurance to protect the lenders interest in the property and make the title acceptable to the lender.

Freehold Qualified Title – A Qualified Freehold is very rare. Qualified Freehold is granted where the applicant’s legal right to the property can only be established for a limited period of time or is subject to reservations the effect of which, combine to mean that the title is not a good holding title. An example of this, is where the transfer of the property to the owner is made in breach of trust, such as someone selling the property without the agreement of another party who has a legal interest in the property.

Almost every adult can name and reminisce over “The one who got away.” Maybe it was a blind date that could have been more, or perhaps that “ex” who ended it without any reason, or even it could be a high school crush you had and never was brave enough to ask to dance. For Timothy Anderson, Melody is his one who got away.

In One Love, author Thomas Duffy tells the story how Timothy finds Melody in a newspaper personal ad and the two young lovers decide to meet. Their first date is more beautiful than Timothy dared hope for, but although she promises him a second date, Melody stops responding to Timothy’s calls. Even after Timothy has moved on and began a relationship with a new girlfriend, the elusive Melody plagued his memories. However in his case, Timothy finds and rediscovers Melody, his one who got away.

One Love follows the wild and wistful affair of Timothy and Melody as the two struggle to find security, peace and passion in their lives. For Melody, this meant rekindling her marriage with Timothy, but for Timothy the path isn’t so clear. Timothy had grand aspirations, but instead he finds himself stuck in a dead-end job. Timothy lives a life of what he feels is undeveloped potential; wasting away working retail while he dreams of writing the next great American novel. He becomes a metaphor for every reader’s unrealized ambitions. Timothy is a lonely character, often overwhelmed by life, and we respect him for it.

The best part about Timothy – what makes him so real – is the way his story slowly unfolded, naturally following within the course of the novel. His character developed in real time, before our eyes, in direct response to the decisions he made. Much time is spent on the affair of Timothy and Melody as the two lovers approach middle age, and make some difficult decisions. Exploring the story of Timothy and Melody, it’s impossible to not place yourself in their shoes. They find themselves caught between love and responsibility – which is the most moral? Just as author Thomas Duffy promises, readers must examine their own souls to choose.

Melody, in particular, becomes more real as she struggles between her role as wife and mother, while comparing herself to the person she was before her marriage. Timothy is overburdened with his undeveloped potential, a characteristic which plays out throughout the novel. Melody reminds the reader that our parents all have their own lives to live as well as being there for their children.

Without giving away too much of the ending, what I like best is Timothy didn’t need a partner to realize his ambition. All of the advice his elders give him about the need for marriage and children were only stepping stones in his quest to discover himself.

This book has a positive theme, in the conclusion of One Love we are reminded every ending is a new beginning. The end of the novel isn’t the end of Timothy’s story; rather it’s the bridge into the next chapter of his life. It also reminds us that every mistake we make is a learning opportunity. The mistakes we all make, no matter how significant they may seem, don’t ruin our entire lives. In the end, like Timothy, we only need to be brave enough to take the steps forward to put our lives back on track.

Planning a wedding can be exciting, scary, stressful and educational. It can also be very expensive! How far do you go to achieve wedding day bliss? Should you borrow on a credit car? Should an auto title loan be a part of your big day? Making wise choices about your finances starts with your wedding. Going into a marriage with the same ideals about money will only make the relationship between you, your spouse, and your money better.

Aside from making the commitment to spend the rest of your life with the one you love, deciding on a budget is the first step in the journey of planning your wedding. The question for some is “How do I create a realistic wedding budget?” The average cost of a wedding these days is $25,000 but that number is not realistic for everyone. Looking at your finances and setting a realistic budget will ensure you and your fiance’ start the rest of your life together without financial and marital mayhem.

The first step to forming a budget is knowing how much you can afford to spend on your big day. Once you have that number you can start plugging in costs and determining how much you will spend on everything. The key to sticking to your budget is to BE FLEXIBLE! The tighter your budget is the more you need to keep this in mind. It’s doesn’t mean your day of celebration is not going to be exactly how you want it. Deciding what is most important to you is key. A rockin’ DJ who will keep your guests dancing and the day flowing may be more important than how many flowers are on the tables. If that’s the case, consider spending less with florist while giving yourself more room to spend on your “master of ceremonies”.

Keep in mind that a smaller budget means a smaller guest list. You guest list dictates a great deal of how much you will spend on food, beverages, wedding favors, etc. The average cost per guest is about $100 which means you may need to reconsider inviting that long lost relative or college buddy that you haven’t seen in several years. This day is about being surrounding by those you are close too; with whom you want to share your special day. Start with an A list of close friends and immediate family. Then make a B list of distant family and friends. Lastly, construct a C list of those you haven’t seen in a long time.You can send invitations to your A list and as the RSVP’s start trickling in, you can pull from lists B and C to invite other guests.

Utilizing a wedding planner/organizer will help you stay organized (whether you are naturally or not) by giving you a place to sort your receipts by category, design ideas, collect samples, manage vendors and consultation dates and keep track of gifts and thank you notes. You will be able to adhere to your budget when you can see where your money is going.

Consider hiring a wedding coordinator. This may sound like something you shouldn’t do when on a tight budget but it’s actually the opposite. Experienced wedding coordinators are there to help you plan your wedding based on your budget. They have their own list of vendors and already know what each one charges for their services. A wedding coordinator will can utilize their discount for things like dance floor and chair rentals as well as having plenty of ideas on decorations, cakes and caterers. There will be cost to hire a coordinator but it just may save you money in the long run!

Last but not least… don’t go overboard! Getting “caught up in the moment” happens for many excited couples during the wedding planning process so staying realistic is a must! Your big day should not equal big debt! Try and avoid taking out credit or loans to pay for your wedding. If you are considering taking out an auto title loan to help cover costs make sure you are able to repay your loan in the allotted amount of time to avoid having interest and fees tacked onto what you already owe.

Ken Follett has been churning out spy thrillers for years which never quite made it to the big league. His espionage thrillers are largely set in the World War II era and those who prefer this kind of fiction, will definitely like his work. Those who have other interests would like to read other stuff written by him after he expanded his horizons and started writing The Pillars of the Earth and World without End (the latest title is Fall of Giants releasing soon).

Gradually Evolving Ken Follett

Ken Follett wrote A Dangerous Fortune in 1993 (set in Victorian England), which had all the makings of an interesting novel including intrigue and mystery. The next novel was out in 1995, titled A Place Called Freedom – this one was set in both British Isles and America at the time when it was a British Colony. The title that came out two years later was even better, though those who have read his books before and after this period say the above mentioned books can be at least put down for sometime if the readers have some other thing to do. Other books from Ken Follett including Pillars of the Earth and World without End (most probably Fall of Giants too) just can’t be put down for one moment, despite their huge volume.

Pillars Is both Long and Interesting

There are times when the length of the book also puts off the reader. The Pillars of the Earth is also very long and those who are not interested in architecture will think twice before starting reading. The story of The Pillars of the Earth starts with one hanging and finishes with yet another. The first hanging will remain unclear to the readers if they are not aware of the ship wreck. Again, it is the first hanging which sets the tone for what happens next in the story (very long but interesting story).

True Events Sprinkled Everywhere

Another true event which has been mentioned in the story is the murder of Archbishop Thomas Becket which has a great bearing on the final hanging at the climax of the book. The readers may have to find some time separate for reading the book, and you’ll be happy when you finish reading it. It would not be prudent for us to not give away the key elements such as who is good, who is bad, who is dealt cruelly with fate, and who gets the just desserts in the end. After quite a long time, eighteen years in fact, Ken Follett finally did write World without End, which was a sequel to The Pillars of the Earth, and was almost as good as the previous book was.

The night before Rocky was due to fight Apollo Creed in the world heavyweight title for the world in the famous movie Rocky, he tells his girlfriend that he cannot win the fight. He admits that he was a nobody before he got the offer to fight and that he cannot possibly win the fight, but he tells his girlfriend that no one has ever fought a full fight with Apollo without being knocked out and he would aim to go the distance and be remembered for that. And that is what happens at the end of the fight and the end of the film. Rocky does not win the fight on points but has continued to stand after being knocked over a few times to the end of the fight.

The Christian walk had a Savior in a similar fight. Jesus looked like he lost that fight as he hung on the cross and most of his followers thought he had failed and abandoned Him, but Jesus went the distance.

Paul was another Apostle that seemed out for the count. Beaten with rods on many occasions, stoned twice, shipwrecked and thrown in prison, Paul’s Apostleship wasn’t even seeming to win against the onslaught of false apostles. But today sermons are preached all around the world every single day of the week from the letters Paul penned. Paul said the Christian journey was like a battle, a fight and a race and we as saints have to go the distance.

At 12 years of age I wanted to be an evangelist and now at 39 I am still not in that position. At one stage I wanted to enter Bible College and even entered one, only to lose my car, my license and my job, making it impossible to continue in my studies part time at a place I needed a car to get to and the money from my job to afford. Since then the Lord Jesus has told me quite clearly that He wants me to train direct from the Holy Spirit and not to enter Bible College.

Sometimes going the distance is just going through the motions. Verse by verse, line by line, article by article, book by book, prayer by prayer, church service after church service, prophecy after prophecy, lesson by lesson, repentance followed by living a life more holy and set apart.

You can do a lot more to follow God and prepare yourself for the Kingdom better simply by making the decision that you can go better and do better. Like Rocky you might not win the prize to be the best preacher in the world but when your days are up Jesus will give you the prize for going the distance.

When you’re in a real bind for cash and you need that cash immediately, a car title loan can be a great option for you. If you go into this type of loan with the exact knowledge of how it works, this loan option can be a life, or at least credit saver. A car title loan is a loan that can be done quickly, often with the cash the same day, and as long as it’s paid back in a timely fashion, can be a great option for a loan with less paperwork and less headaches.

A car title loan is a loan that you secure through the value of your paid off vehicle. It’s rare that a loan will be made to a person that still owes on the vehicle. Typically you’ll have to be the title holder to the vehicle. The value of the loan will be the resale value of the vehicle. The older and less gently used the vehicle, the less will be the amount of the loan. Newer vehicles will have greater loan potential.

These loans typically have very high interest rates to encourage the borrowers to pay them back in a timely fashion as well as create a large profit margin for the lender. If paid back within thirty days, which is the usual length of the loan, you will pay only one interest fee which will be high, but may be worth it if you need the money at the time.

If you are unable to pay the loan back within thirty days, they can be rolled over for another month up to six months; however, every time the loan gets rolled over, another interest rate is charged. These fees can add up and you can end up owing twice what you borrowed, if not more. If you are unable to pay your loan at the end of six months, your car is at risk to be repossessed and resold by the lender in order for them to recoup their loss.

If your plumbing has gone out and you’re sitting in three feet of water in your home, a loan like this may be your answer. If you get a typical loan it may take weeks in order for you to get your check and by then your home will be in ruins. This is an example of a way that this type of loan may be used responsibly. If you have unexpected medical expenses, this type of loan can also take care of that.

In any case, before you agree to this type of loan be sure to have a plan for repayment. In that way you will only pay one finance charge and still have the money in plenty of time for your need.

A car title loan can be a savior when used appropriately. It is something that will take careful consideration before agreeing to, but it will be there for you in your time of need. Those that have been in that position can tell you sometimes you need that money and it just can’t wait. If it’s paid back timely, this is an option for those times.

Title and Meta Tags

Good search engine optimization includes several factors that are explained in these SEO articles to help you achieve better search engine placement. Most of the advice given can be achieved almost immediately, where as other factors explained will take a lot of your time and effort. If you are serious about SEO then you’re on the right track. Please note that the tips mentioned in these SEO articles are used by SearchBliss and some of the information stated is merely our opinion.

Before you begin reading these articles, please keep this in mind. The most important advice I can give you is to build your web pages with your visitors in mind. We have all been to sites that “don’t make much sense” as a result of webmasters targeting keywords that they have trouble placing into readable text. You can have thousands of web site visitors each day, but it is useless traffic when they exit your page out of frustration, and they may never return.

Targeting the Right Keywords

Choose the right keywords. This is extremely important. Optimizing a site takes a lot of time, patience, and hard work. Doing this targeting the wrong keywords can be devastating. Find relevant keywords that are searched for often. Make sure you target “phrases” rather than single keywords. For example, targeting “hosting” alone will not help you. There are too many search results. But targeting “web hosting provider”, “web hosting service”, and “hosting business” will get you more realistic results (and a ton of traffic). Plus you are still targeting “hosting”. I would suggest targeting ONE “reach phrase” and TWO “realistic phrases”. Three phrases may seem like a lot, but not when one or two keyterms is in all three phrases. When this occurs, things don’t get watered down, giving better results.

Let’s begin with the “bare bones” of SEO. Title tag and meta tags. Most search engines give little to no relevance to some of these, however, since no one really knows how they are factored by each engine, they are still important steps in optimizing any web site.

1: The TITLE tag

Here is an example Title tag which should appear in-between the tags of your web page(s):

The title tag is very important. Why? Because search engines not only give it value in relation to optimization, SE’s use it in their search results. Search on ANY search engine, and you’ll see the content of this tag used in the anchor text of the links for each web site. Here is a little experiment. Follow the Google link (opens in a new window) and take a look. Google Experiment

There are 28,100,000+ pages in Google with the title tag

So most of the web page links displayed are Untitled. Why? Because who ever built these web pages used an editing program that adds the title tag, and they never changed the title text.

So what should be in the title tag? The name of your business or web site with the “keyword phrase” you are targeting. For example, your business sells “watches”. This is a broad search term and using it alone my not work out for you. There are 42,500,000 estimated search results in Google. However searching for the term “Swiss watches” I get 2,760,000 estimated results. The likelihood of your site appearing in the first 3 pages of Google is much more realistic using “Swiss watches”. Plus, the keyword “watches” is still present, so you are actually targeting both terms.

Here is a good title tag using this example:

Keep it short and to the point. Targeting too many keywords can “thin out” your website’s relevance.

2: The DESCRIPTION Meta Tag

Here is an example description meta tag which should appear in-between the tags of your web page(s):

The description meta tag is less important for optimization, but it is still utilized by the search engines. Google for example, will use the web pages body text, image alt tags, and yes even portions of the description meta tag will show at times. The body text and alt tags will be discussed later on in these articles.

So in my opinion, it is important enough to use. The best way to use it is to place your keyword phrase inside this meta tag “once”, then split up the phrase and add the keywords again separately. But keep it readable, and avoid too many comas. This can be viewed as “spam”, so don’t do it or your site could be black listed and ignored by search engines all together. Also, use two sentences maximum and avoid “sales pitches” like “The best shop ever”, and so on.

Here is a good description meta tag using the “watches” example above:

Notice that “SEO” and “TOOLS” appear twice, but the second time is split with the term “SOFTWARE” (SEO software being a secondary targeted keyword phrase).

3: The KEYWORD Meta Tag

Here is an example keyword meta tag which should appear in-between the tags of your web page(s):

The keyword meta tag is believed one of the LEAST recognized meta tag by search engines. It carries very little weight when it comes to search engine optimization. However, it is not ignored by all engines. For example, through my own experiment, I have used a single keyword (like spaloof – which means nothing) that had very little if any results when searching for it. After being indexed, SearchBliss had appeared at the top of MSN. The keyword was NO where else on SearchBliss. Only in the keyword meta tag. This says to me that some search engines DO give the keyword meta tag some weight. So as a result, I still use the keyword meta tag.

I suggest adding your target keywords 3 to 4 times without REPEATING THE SAME TERM. This is viewed as “spam”. Spam example: Swiss watches,Swiss watches,Swiss watches,… This is more commonly know as “keyword stuffing”. It also applies to everything else being covered is these articles.

Here is a good keyword meta tag using the “SEO Tools” example:

Notice that the keywords listed 3 times (SEO & tools) are not only split up using other key terms, but are also never too close together. I do this by adding other keywords/phrases in-between the ones with the target terms. The term “SEO tools” only appears together one time.

There are also several other meta tags like the “abstract”, “robots”, etc. But I feel that there is no need to cover these. I believe they are not an important part of search engine optimization and have no use in these articles. Build title and meta tags now, then optimize your meta tags.

Who looks at the title tags? You know, those words in the blue line across the top of your screen.

Most of us don’t, but the search engines do, and that makes them important to your on-line presence. After all, if you want searchers to find you, you need to do all you can to raise your ranking in the search engines.

If you do a quick search at a variety of web sites, you’ll see that many are not using their title tags at all. The only thing you’ll see there is whatever name they gave that page — or, in some cases, every page in the entire site will have the same title.

Are your competitors doing that? Then you’ve got a great opportunity to leapfrog over them to top rankings.

First, do some keyword research, then integrate the best keywords into your title tags — one that is specific to each page of your web site. According to SEO expert Heather Lloyd Martin, the best title tags are 50 to 75 spaces long. It isn’t easy to get the very best keywords and key phrases into that much space, and that’s why some copywriters are now specializing in the craft. But with time and effort, you can do it.

By using page-specific keywords and key phrases in your body copy, your meta descriptions, and your title tags, you should find that individual pages of your web site come up in a search. If your overall site topic has a ton of competition, this might be the way to work your way up in rankings.

For instance, I have a copywriting site. The word “copywriting” generates so much competition that it would be almost impossible to get a top ranking from it. But when I optimized individual pages I was soon found on page 1 or 2 for “real estate copywriting” and “fundraising copywriter.” In fact, when I checked last night, my site was in the #1 position for “fundraising copywriter.” (Yes, I was excited to see that!)

You may sell insurance and find it impossible to reach page one for that keyword. But I’ll bet that with effort you could do it with the sub-categories. How about “sailboat insurance” or “Motor home insurance?”

Do a little research into keywords and key phrases that are popular. Then optimize your title tags and watch your rankings rise.