To start, physicians should be aware that, in 2011, the American Medical Association issued guidelines in its Code of Ethics for physicians who use social media:

• Physicians should safeguard patient privacy and confidentiality online, and via text message, and must refrain from posting identifiable patient information;

• Physicians should realize that privacy settings are not absolute and that once on the Internet, content is likely there permanently.

• If they interact with patients on the Internet, physicians must maintain the same professional and ethical boundaries as they would in any other context.

• Physicians are strongly urged to separate personal and professional content online.

• Physicians should defend the profession, and should act in the event that unprofessional or unethical content posted by colleagues.

• Physicians must recognize that actions online and content posted may negatively affect their reputations among patients and colleagues, may have consequences for their medical careers, and can undermine public trust in the medical profession.

Interactions with Other Physicians

Connecting with other physicians using social media is a great way to share information and improve the profession. However, most times text messaging and using social media to work with other physicians is not appropriate.

Messages between physicians for the purpose of treating an individual must be timely and adequately documented in the patient’s medical record. At this point in time, that is terribly difficult to accomplish successfully and consistently.

There are at least a few popular social media platforms that are exclusive only to physicians. Certain of those say that they allow anonymous postings and interactions. However, physicians must realize that hardly anything on the internet is actually anonymous. Physicians must be sure to uphold the ethics and obligations of the practice of medicine when posting anything on any site, whether or not their names are readily available. HIPAA does not subside just because a physician’s name is not directly connected to a posting. Nor does it subside because a patient’s name is not mentioned in a posting.

A good practice is for a physician is to step away from the posting or text message prior to sending it, to consider what purpose it will serve, and to consider whether it preserves the confidentiality and ethical obligations that are necessary for the situation.

Moreover, physician interactions with other physicians on purely social media, especially their superiors at work, may blur the lines between professional and personal lives. Supervisor physicians (employers, attendings, professors, etc.) should not attempt to connect with their subordinates via social media and subordinate physicians should think twice before asking to connect with supervisor physicians.

Interactions with Patients

First and foremost, before any interaction with a patient using social media, text messaging, video conferencing or some similar transmission, physicians must adhere to any and all applicable telemedicine statutes in the states where they practice. Telemedicine laws are constantly evolving to keep up with changes in the area of communications, and physicians are well-served to acquaint themselves with the laws.

The AMA Code of Medical Ethics contains an opinion for the use of electronic mail in communicating with a patient. Perhaps most importantly, the Code sets forth that e-mail correspondence should supplement a physician’s personal encounters with a patient. Moreover, a physician is held to the same professional and ethical standards over email that he/she is held to in person. Medical advice or patient-specific information should not be transmitted over an unsecure connection and without the patient’s prior authorization.

Although the AMA has not put out guidance regarding text message communications with patients, physicians are advised to consider using the same guidelines. For example, text messages containing patient-specific data should not be provided over an unsecure or public connection. Copies of the text message should be saved to a patient’s file to ensure continuity of care. And physicians must realize they are held to the same standard of care over text messages that they are in their office encounters. A one-off text message rendered without a full picture could subject the physician to just as much liability as an inaccurate assessment made in-office. The adequacy of care cannot be sacrificed for the sake of ease in communication.

Messages sent to patients over social media are even more problematic. Patient privacy laws generally precludes providing patient-specific information this way. Moreover, even if patient-specific information is not transmitted via social media, a physician’s failure to maintain proper professional boundaries with his/her patients may tarnish the reputation of the profession and subject the physician to discipline.

Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk.

The author who can generate sales from a television or radio interview is the author who knows how to relate to the specific audience listening to that show. A book is sold when one listener “clicks” with an author because there is recognition of a common need or experience. Multiply those clicks of recognition, and you multiply sales.

The challenge for all book marketers is that authors are skilled in interviewing other people; they are not skilled in being interviewed themselves. The skills needed to generate sales from interviews are best obtained through media coaching or media training.

Media coaching will give authors the skills to learn how to use the media, not just to convey your message but to compel people to buy your book. As a book marketing expert, I can pitch an author’s story and line up a TV or Radio interview. But most authors won’t be able to amaze listeners and compel them to buy without being trained by a media coach.

A media coach will show authors how to leverage interviews to create book sales, how to feel more comfortable on air and how to relieve the stress and anxiety that can come with interviews. A good media coach also will teach the secrets behind creating effective sound bites conveying the benefits they would get by buying the book.

Specifically, a media coach will reveal tips and let you practice these tried and true techniques, including:

 How to control the interview

 How to insure your message will be effective

 How to employ bridging techniques to get back on track

 How to deal with pitfalls that come up during an interview

 How to answer the tough questions

 How to look your best on camera

 How to sound your best on radio

 How to pitch your message to the host and listener

 How to pitch without sounding like you are

 How to compel the media to discuss your book

 How producers and media people think and how to use that knowledge to your advantage

 How to relate to a specific audience

 How to leverage an interview into book sales

 How to get free publicity on TV and Radio

 How to get the media to hate you (by not returning their phone calls)

 And, how to get invited back

Media coach Jess Todtfeld, who is a former producer for Bill O’Reilly of FOX-TV’s The O’Reilly Factor, says that every interview is an opportunity. It’s an opportunity to connect with an audience, to get your point of view to the masses. Most people don’t realize that it must go beyond that. You must motivate the audience to take an interest in you and “do something.” Whether it’s buying your book, going to your web site, or just finding out about you, you must compel them to take that next step. Todtfeld has seen many people use to media to get what they want, but many authors and amateurs make some of the common mistakes. He should know, he’s booked more that 4,000 TV segments with politicians, celebrities and actors on two networks. http://www.successinmedia.com

Radio Interviews provide a tremendous opportunity for authors or anyone with a story to tell. Radio interviews are great because they can be done anytime out of your home, office or automobile (if you aren’t driving). But like any successful marketing venture, radio interviews don’t just happen. Here are some very useful suggestions:

 Be on time. Call the station exactly at the time they tell you, and be at your phone waiting if the station is going to call you.

 Disable call waiting: dial *70 and then call the number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.

 Be self-assured. Remember you know your topic inside and out. Be confident in your ability.

 Smile, smile, smile, whether on radio or TV – SMILE. You’ll feel better, and for TV you’ll look better too.

 Research the show and tailor your message accordingly. Just Google the host’s name and station. Is it a national audience or a small town in Ohio? You need to know.

 Practice your sound bites. Communicate your main points succinctly.

 Be prepared for negative comments, from the host or listeners.

 Be informative and entertaining without directly pushing your book. Make the audience “want more.”

 A kind word about the host can go a long way. It’s good manners and good business.

 A persons name is sweet music to them so commit to memory the name of the host and use it throughout the interview. When taking calls, use the names of callers too.

The last time I talked with Michael Dresser, a well-known media coach http://www.mymediacoach.com Michael told me that there are some realities he makes sure all of his clients know about the media. Dresser says “an interview is an acquired skill. It is a process with a strategy working toward a fixed finish line. Bring your message to the audience in a way that is real for them. Do this by using stories and anecdotes that allow your audience to see themselves in your interview message. Interact with your audience on a one to one basis. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands. If you stay with the process, the influence and effect of your message will match the intent you had going in. It’s important to go into the interview with a positive attitude and energetic manner. You must be entertaining, informative and persuasive, or you will talking to an empty microphone.”

I pay attention to Michael Dresser because he has been a nationally syndicated radio talk show host for 23 years, and has interviewed thousands of guests. He understands what it takes to be a great guest and understands what prevents someone from achieving that level of success in the interview process. Dresser helps people he coaches to keep their answers short, to stay focused, and to develop a message that will produce results. If you invest in a media coach, use someone like Dresser who was in the game and knows how it’s played.

Media coach and speech trainer TJ Walker [http://www.Speakcast.com] says that because talking to the media is like no other conversation you will ever have, it requires your full concentration and all the skills you can muster. Because of that demand, Walker puts his students through a live interview that he videotapes for instructional purposes. “The camera doesn’t lie,” stresses Walker. “You will learn how to look your best on TV — if not on the first take, then by the 20th take. There is no way to ‘fake it’ in my one-on-one training course. You will be in the hot seat, the lights will be shining in your eyes, and the microphone will be stuck in your face. Although not always relaxing, the videotaping will turn students into a media pro, ready for any type of media situation.”

Among the types of opportunities an author should be trained to face, says Walker, are live television and radio, ambush interviews, TV and radio talk shows, celebrity appearances, in-studio interviews, newspaper interviews, editorial board meetings, radio talk shows, Internet interviews, edited news programs, training videos, phone interviews, infomercials, press conferences, spokesperson training, and book tours.

Walker’s views are based on 22 years of training CEOs, Prime Ministers and Nobel Peace Prize winners in addition to training managers and staff in client companies such as Microsoft, Bank of America, Unilever, and McDonalds. TJ is the most widely published and produced media trainer in the globe, with more than 50 books, training videos, CDs, and software programs to his credit. I consider TJ Walker’s book, Presentation Training A-Z, to be a must-read.

I’ve heard TJ Walker say many times, and I agree with him that the successful author will carefully analyze what radio or TV shows to book. In book marketing, a book cannot be promoted without first identifying who the readers are in advance of a single sale. Find the reasons why that reader will read that book and then craft a message to be conveyed to information sources that reader relies upon.

Don’t bombard the market with propaganda but send out promotional information to selected streams that reach specific persons. That approach has always worked and always will. Salesmen know that you can’t sell a refrigerator to an Eskimo because he has no need of one, but you’d have a shot at selling him thermal underwear. So follow Walker’s advice — know your niche and then select the TV or Radio Show that your niche audience listens to or watches.

To successfully market a book, determine who will read it and then target that media directly. By way of example, one of my clients has published a book of poetry. Now the average person won’t buy a collection of poetry. However, certain people love poetry, so we aim our book marketing efforts for this client to poetry magazines, poetry web sites and poetry societies.

A couple of decades back the terms social media marketing was not really popular. A few years back, the internet revolution gave a completely new meaning to the concept of marketing. The introduction of networking utilities like Facebook, Twitter and Google+ has opened new avenues of marketing for businesses worldwide.

The social media company that has revolutionized the entire concept of social media marketing is Facebook. It is certainly one of the most invaluable platforms for marketing a business or a product. The fact that it is free of cost is an added advantage and attraction for businesses. The main aim of marketing is to reach out to maximum number of people in less time.

Facebook marketing provides exactly what is desired and the Facebook management has used this fact to its advantage. Facebook has millions of users and most of them spend a lot of time online. These users provide the type of exposure that companies look for in order to market their products and expand their business. Facebook management enables advertisers to reach out to millions of people through relevant marketing material. Like an efficient social media company, Facebook management shows targeted advertisements to users according to their demographic location. Facebook marketing has significantly facilitated the small businesses, particularly the ones that are home-based.

Although Facebook marketing appears to be an effortless way of expanding your business but it is not as simple as it seems. Like everything else, media marketing requires effort as well and you only get what you work for. Professionalism is the only way forward. Merely creating a page for your business is not enough. In order to make it successful, it must be updated regularly. The content should be engaging and must provide adequate information to the reader. Facebook provides a number of attractive features that the businesses can use to their advantage. Adding pictures represents your business in a much better manner. Uploading interesting videos and links attracts more people to the page and makes marketing a lot more effective. Facebook allows third party applications for management operations.

Through social media, the businesses and consumers have become a lot closer to each other. Facebook has turned out to be a highly interactive social media company. According to marketing experts, taking the time out to interact with prospective customers on Facebook or on the respective business website greatly enhances the reputation and boosts the business. Furthermore, Facebook has also introduced the check-in application through which people check-in to any store or restaurant that they visit. It appears on the news feed and hence promotes the business.

Presently, Facebook is undoubtedly the most influential media and networking website. Online marketing has been made easier than ever. It has not only provided networking utilities to the common people but has also given a new meaning to the term ‘social media marketing’. Facebook marketing does not mean playing around with online applications. You will only get desired results by using a workable strategy.

Influencer marketing may seem like a new trend. It is clearly on the rise.

But what is a Social Media Influencer?

A Social Media Influencer is a user on social media who has established credibility in a specific industry.Influencers are usually industry leaders or celebrities with a large following. And they have a heavy “influence” on their following.

Their followers trust and value their opinions, statements, and recommendations. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. This helps brand to market and sell with real customer photos and videos. It works to develop a more authentic marketing experience and create stronger relationships with their most passionate customers. This is where Gigindia helps companies and brands to connect with these efficient social media influencers.

Influence=marketing success on social media?

You are reading this right.

In this blog post, let’s walk through the ins and outs of influence marketing on social media, and just why and how you can work with influencers to increase your reach and visibility online.

Influencers- what do they do?

A social media influencer is a person who happens to have a really successful social media account with impressive engagement rate, often with thousands or even millions of followers.

To indirectly promote their products to their communities, influencers are viewed upon by large brands and smaller businesses alike. The promotion process is indirect because influencers will casually talk about using certain products in their daily lives, why they prefer it the way provided. An influencer can also add some of your links to their blog posts or website. Gigindia is the platform where these social media influencers and brands meet. These handy influencers helps you to outreach your potential buyers and spread a good word of mouth. These links can direct users to your products or services. What the influencers don’t is- advertising the products in an obvious way and pushing for sales.

Social Media Influencers- Trustworthy marketing platforms?

Gods of social media, the Influencers have a say in their channels with minimal effort, resulting in maximum benefit for the businesses they promote.

They pretty much run the show when it comes to natively and authentically marketing products on social platforms.

Depending on the variegation of products one’s business deals in, influence can be more or less useful to one and one’s marketing strategy. Gigindia brings you in contact with only those social media influencers who can result you in a productive result.

Influencers- Higher conversion rates?

In the current era of business and globalisation, brands and companies swear by social influencer marketing strategies pretty seriously, regardless of their size and variation. The category of influencers making the high heat headlines in corporation these days  are  the micro-influencers. This is because of their cost-effectiveness to work with. Their opinions and recommendations are genuinely trusted upon by their followers. And that’s exactly why they’re able to generate greater engagement and conversions.

You cannot push people to buy your products simply by promoting them. Even when you claim they’re the best, consumers are still cynical. Trust, value and authenticity reflects in the content created by micro-influencers if they truly love your brand. They are able to create their best work. Rather than promoting your brand and product by laying out an essay, go for unboxing videos- a great way to introduce your new products as they are fun to watch. These videos are great at engaging audiences too because social media influencers share their genuine reactions in them.

To increase the engagement further, influencers also at times host and hold contests where they give away free product samples. Collaborating with micro-influencers is a cost-effective strategy and thus beneficial for company’s marketing. Gigindia is used and trusted by numerous companies and brands, Paytm,Vivo,Dailyhunt,Uber,Alibaba,Grabon, are few to list of.

However, while choosing and hiring influencers, you must ensure how relevant the micro-influencers are to your brand. It may be rather impossible to achieve your set marketing goals if you choose the wrong coin from the stop.

Perfect influencers – who are they?

There are a few factors you need to take into account when selecting influencers to work with.

They need to actually be influential. This sounds pretty basic, but in fact there are ways to tell how influential a person is on social media. Look at the number of followers on their account and don’t hesitate to ask the influencer for their engagement rate. Lots of followers doesn’t necessarily mean lots of engagement, so this percentage of engagement is fundamental when hiring an influencer. Remember your ultimate goal- to increase sales along with goodwill.

Influencers- Budget and Return on Investment:

One of the most critical aspect of any marketing campaign is ROI and influence marketing is no exception. When you spend money, you expect a return. It is also important to understand that often, results are not immediately apparent. Gigindia is a medium through which you can outsource or even better say crowd-source your work to other people. This results in saving you time as well as money.

How influential is someone online?

By now, you must be having one question for sure, and that is- How influential is someone online? The answer to this is; it depends.

How to engage the best influencer for your product? Here are five things Gigindia definitely makes sure when identifying online influencers for your brand, I call them AFERR

Authenticity

Counter-intuitive, but bloggers who have a smaller ratio of sponsored content tend to be more trusted and appear more authentic. Personal stories that include genuine use or mention of a product, service, or brand are things which attract the eyes more.

Compelling, engaging stories also tend to get more shares and comments than deals and product reviews.

Frequency

How often a blogger posts and their traffic and rate of return of visitors actually concern brands and people while engaging influencers. As with marketing any website, it often takes multiple exposures to get a visitor to click and check out your site, and you want to make sure they come back.

Consistently posting high quality content on a regular basis attracts readers to likely return, bookmark, and share. Bloggers who don’t post as frequently tend to have a higher rate of turnover, fewer return visitors, and less loyalty, thus making them NOT ATTRACTIVE.

Engagement

Engagement is an indicator of how interactive a blogger’s audience is with the content. Do those readers respond, comment, and share? What percentage of readers are returning vs. new?

Relevance

One of the basic things which affect your work is how relevant are they? Before you look at unique visitors and other static metrics, it’s important to look at how aligned a blogger’s content is with your messaging. Go through the ins and outs by blogger’s archived posts to get a sense of what kind of consumer are they.

Reaction

While not the most important metric, reach is certainly a valid consideration. Moreover, how consumers react is important too. However, marketers should resist the urge to only look at unique visitors as a measure of reach. Traffic and followers are only meaningful to the extent that the influencer is reaching your brand’s target audience.

That type of content is highly engaging for readers, authentic for the blogger, and connects.

Gigindia helps you to add a personal touch in your campaign and provides you with brain power of hundreds and thousands of students, who are both skilled and experienced. Gigindia helps you to discover fresh ideas and new content for your website and product.

Moreover, Gigindia benefits you the most in advertising your concern from bright Young Minds.

So, by now you must have had your queries answered. If you go through the points mentioned above you are likely to get your results high. Whatever your niche, you can engage with bloggers to create the quality, authentic content their audience expects while associating your product and concern with that content.

And remember that influencers are more than just bloggers-they include those with loyal audiences on Facebook, Twitter, YouTube, Pinterest, Instagram, Vine, and other social networks.

Media training is a ‘must do’ professional development program for any serious leader or manager.

Media interview training provides you with the skills to effectively deal with the media.

Media relations training, with a specific focus on media presentation training for television can be seriously nerve wracking for first timers.

Here’s why you should consider doing a media training course and some essential tips from our media skill training courses.

If you go to the archives of any commercial television station and pull out footage from a news bulletin from the 1960s and view that footage with a stopwatch, you will find the average length of the quote (known as a sound bite or news grab) from the person being interviewed for the story is around 60 seconds.

If you watch commercial television tonight with your stopwatch at the ready, and measure each sound bite or news grab, the average length will be seven seconds.

This is why its being called McNuggett News! Its quick, slick, fast and tasty, but not very satisfying.

There are three reasons for this shortening of length.

1. Increased competition for our ever diminishing attention spans,

2. Increased choice, noise and clutter in our lives, and

3. The merging of information and entertainment dressed up as news.

So how do you get your message across about a complex, detailed issue through the media in seven seconds?

Well, you need to work out your key message and deliver it flawlessly as a media friendly quotable quote.

Remember, you have only one chance to get it right. The professional TV news crews I work with are constantly telling me about people who ring them after the interview and say “can you come back, I forgot to say this and that?”

Of course, the media are so time poor and deadline driven they never come back.

So you only have one opportunity to maximise your media moment.

How do you do this, especially for TV? Here are my Top 10 Tips:

1. Dress Well.

In the powerful visual medium of television you will be judged by your appearance. Clothing patterns and colours will contribute to the impact of your on camera interview. Avoid clothes with lots of designs or patterns. A dark jacket (blue, black, charcoal or navy) with a white shirt/blouse always looks good on camera. Take your cue from what TV newsreaders are wearing. Heed my mother’s advice: “it is better to pay the extra and buy one really good suit than have many of inferior quality.”

2. Warm Up Your Voice.

Tiger Woods wouldn’t go and play a championship round of golf without warming up. You, as a professional communicator and official spokesperson should never engage with the media without warming up your voice.

3. Speak With Increased Energy.

Speak at a higher volume, range, tone and pitch than you would normally. Imagine having a conversation with someone and speaking at a slightly more animated level than you would normally.

4. Anchor Your Feet and Slow Deliberate Movements.

The more you move around the more your body language will distract from your message. Doing interviews standing, even radio interviews, will change your whole physiology and give your more energy and authority. Stand with your feet about shoulder width apart and firmly anchored to the ground. It is hard to sound credible standing on one foot.

At the book launch of Understanding Influence For Leaders At All Levels, I learnt from co-author Des Guilfoyle that slow, fluid and deliberate movements will give you more referent power, charisma and personal magnetism.

TIP: Watch your interviews with the sound off to get a better idea of what your body language is doing in the interview.

5. Keep Calm.

Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machinegun. Their speech patterns will be intense and fast. Do not get drawn into mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.

6. Memorise Your Three Key Points.

You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing things down helps fix them in the mind and seeing them written down also helps. Then compose a visual picture of the actual words. Visually place them in the top left part of your brain. When remembering these points, look to the top left hand part of the brain and they will come to you instantly like magic.

In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain’s thesaurus is dispersed in many separate parts of the left cerebral hemisphere (Source: The Odd Brain by Dr Stephen Juan, Harper Collins, 1998).

7. Never Say No Comment.

Journalists will believe ‘where there is smoke there is fire’. Say no comment, but back this up with a valid reason.

8. Drink Plenty Of Water.

Keep hydrated and avoid caffeine and milk prior to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.

9. Get In The Moment.

Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.

Try this: Relax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench making a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.

10. Review, Evaluate and Improve.

After each media interview always review:

What worked well?

What could be improved?

What will I work on for next time?

Throughout my career, I have developed and outlined numerous internal company process, policy and strategy documents. With experience and practice, it became evident that a process will not withstand time and change if it’s not scalable and replicable. The same principles hold true for a Social Media Marketing Strategy; it must be a process that can adapt to growth over time and change.

New social media channels are popping up left and right, especially for niche social networking communities and geo-targeted business networks. In order to reach new prospects, you’ll need to continuously expand your reach across the appropriate new networks. With each expansion, whether you are launching your initial social media marketing campaign or launching into a new social network or space, there are four key considerations. This article does not address the details for your social media game plan to include your business strategy, goals and actions required to make it happen, but rather offers a repeatable approach that can be applied throughout the life cycle of your campaign.

1. Start Small

If you are just venturing into the social media world for your business or deciding it’s time to get serious with your social media involvement to truly take advantage of this incredible marketing opportunity, take a step back, focus and start small. It is easy to get caught up in the possibilities of social media marketing and quickly jump into too many areas at once. This will not only be overwhelming, but will water down your campaign. Do a little research or hire a specialist who can advise you to pick two or three social networks that are most applicable to your business. Setup your profiles, identify your target audience, and start to build your presence in those select networks ensuring you stay aligned with your business strategy.

2. Get Comfortable

Developing comfort and familiarity with social media forums and technologies is very important, especially if you are new to the social media space. You need to be comfortable with not only how to use the technology, but in engaging with your target audience. Your interactions should be natural and personable. A key benefit of social networks is the ability to talk “with” your audience and not “at” your audience. You are sharing ideas and providing value to your prospects and to leaders in your industry. There are countless ways to connect with your audience based on your business and area of expertise. A little trial and error is fine. Test the water, try different approaches and be sure to track and measure the outcomes so you can determine what works best.

3. Establish A Routine

This can be a difficult area for many businesses. Yes, it takes some discipline but once you establish a routine that works for you, you will have consistency which is essential to social networking. If you only post an update on Twitter once a week, an article on your Facebook page now and then and respond to a discussion on your niche social network once a month, you’re not gaining visibility. The more you contribute, the more visible you are. Staying active and providing value will lead to return on influence or brand recognition which in turn will lead to return on investment. What routine works best will be different for each business and will depend on whether you are running the campaign alone or with help from colleagues or a social media specialist.

For some, it’s best to group social networking activities together at one time during the day in order to focus on other tasks through the remainder of the day. For others, building in small amounts of time throughout the day to focus on a specific social network is easier. There are some great tools to schedule your posts in advance across multiple networks such as Hootsuite (my personal favorite) and Tweetdeck. This can save you time and help you maintain that consistent level of interaction. Not all updates and post should be pre-scheduled but incorporating some that are scheduled is a good practice and also a great way to utilize the services of a specialist. By delegating some social media marketing activities you will have more time to personally interact with your target audience replying to comments and responding to discussions on a routine basis.

4. Expand

Once you have fine-tuned this process for two or three social networks, you can expand into new networks but first, do your research. You need to determine the best social networks or social media space where your business should have a presence. Maybe this time you want to reach out to niche communities. Perhaps it’s time to venture into video marketing, a truly exciting space in internet marketing with such possibility for going viral if you do it right. You may be ready to start your own social network. There are readily available tools to make this happen. Decide what social networks should be next on your list and begin the process to build upon your existing strategy starting back at number one.

Whatever direction you take your campaign, by remaining within the framework of these four considerations while you build out your strategy, you will maintain control and consistency which are key to the success of every social media marketing strategy.

Copyright ©2010 – Effective Virtual Assistance. All rights reserved.

One of the noteworthy changes in our social environment in the 20th and 21st centuries has been the infiltration of our culture and daily lives by the mass media. In general, researchers define violence in media as visual portrayals of physical aggression by one human or human-like character against another.

Violence is unfortunately one of the most popular forms of entertainment; over 60% of our prime time television shows contain some form of violence in a way or more. Most studies show that the relation between media violence and ‘real’ violence is interactive: media can contribute to an aggressive culture; people who are already aggressive use the media as further confirmation of their beliefs and attitudes, which, in turn, are reinforced through media content.

“The effects of media are cumulative and subtle and insidious and occur over a long period of time,” said Dr. Victor C Strasbourg, an expert on children and media at University of New Mexico School of Medicine. He believes media, which “have become kind of electronic parents,” are “one of the most powerful influences on children and teens that we know of and unfortunately unappreciated” by most everyone.

Exposure to media violence can cause short-term and long-term effects on our children and adults. The primed concepts make behaviors which are linked to them, more likely, when media primes aggressive concept the aggression is more likely. Media violence can arouse aggressive behavior in the short run more likely for two possible reasons which are excitation transfer and general arousal. In recent year it has been observed that humans and primate young ones have the tendency to imitate whatever they observe. Similarly when children observe violent behavior, they are more prone to mimic it. On the other hand, the long-term content effects are due to the observational learning of cognition and behaviors and the activation and desensitization of emotional processes.

It seems more likely to me that more time spent watching TV means less time for social activities and it is this which causes aggression. Aggression causes violence proportionally which create anti-social individuals alienating themselves from the society. These type of people then get involved in other psychological and harmful activities. Parents need to monitor the activities of their children and the change in their behaviors while mimicking the aggression they are exposed to watching television. Media carries the duty on its shoulders of informing the masses and making them aware of their basic rights in a positive way.

Today, many business people are focused on social media, new media and on-line media. While these efforts are important and necessary for marketing, traditional media outlets are still important and can play a major role in your business success.

So, the question is, “Will you be ready when Oprah or Donny Duetsch from The Big Idea calls?”

You will be if you prepare now. Following are 7 tips for conducting successful media interviews:

1. Define your agenda: decide what you want the audience to do. Buy your services? Attend your event? Support your cause?
2. Know your story: to effectively assert your agenda, you must deliver your message confidently, calmly and concisely. You are the expert on your topic. Stay focused on your agenda during the interview.
3. Develop key talking points with supporting proof points: prepare three key points you wish to make during the interview. Then support each talking point with three points that offer tangible proof including stories, case studies, and other examples.
4. Know the interviewer and the media outlet: before agreeing to an interview, do your due diligence. Research the media outlet and the interviewer. A quick Google search will give you an idea of what to expect and how to best prepare for the interview.
5. Prepare the interviewer: reporters are very busy and anything you can do to help them is greatly appreciated. To this end, provide background information as well as sample questions on your topic. You will often find that they will use these exact questions.
6. Anticipate questions and controversy: Your preparation is not complete without anticipating questions and controversies that could arise in the interview. Create a list of all anticipated questions. Then answer each question. Be sure to include the ones that could be asked – remember; “if you dread it, you’ll probably get it.”
7. Practice, practice, practice: nothing takes the place of practice. It alleviates pre-interview panic and post-interview remorse. To hone message points and to prepare for actual interview questions, even the most polished spokespeople find there is simply no substitute for practicing out loud. Better still, role play with a buddy or coach. Are your answers coming across? Are they concise? Are they believable or do they need more support?

Follow these tips and you will master mainstream media opportunities. And, who would not want to be interviewed on the Today Show?

Adapt to social media and create residual income. By joining affiliate programs that are long lasting you stay in the game longer. Free tools must be exercised… some of them include backlink checkers and PR checkers ™ for Google PR.

When looking for backlinks… submit articles – they last the longest – on EzineArticles or sites like that but also talk to webmasters from related business to get a reciprocal exchange.

With Social Media – it is always changing so keep your post fresh and your ideas up to date.. Likes are gotten by people expressing interest in the posts that you recommend.. Video marketing can be done free with a Google YouTube account…

Getting back to the affiliate program longevity – the best ones I joined were Forex 7+ years I’ve been there… still profitable… ClickBank – many opportunities so you’ll never lose interest… and eBay – the biggest auction affiliate in the world in my mind…

In the twitterverse use #MLM #business and #entrepreneur as well as #Forex. hashtags are timeless and will carry on with the evolution of these sites… if you have questions I am always available.

One way to market was articles. One way to write an article is in essay format. Always appeal to the latest trends… visit the newest website in your niche… business news can be used as a reference as well

The best way to success is by positive thinking, One book you should read is “the secret” quantum physics has found that the ancient teachings prevalent in most religions today can be possibly modeled in modern science so don’t forget this tip.

To succeed in business you also have to stay healthy. one way is in habits and what you eat. here’s a simple recipe to end off the article

ingredients: blueberries

bananas

apples

yogurt

flax seeds

milk

juice

nuts

ice cream

Blend all the ingredients in a blender and place in freezer. After a few hours you have to cut the mix into squares and places on plates… then poke a hole and place one scoop of vanilla ice cream in the middle. chocolate sauce goes on top.

All in all in this business you have to be wise and live a balanced lifestyle. Keep up to date and come up with new ideas by brainstorming often, Usually the best ideas that work are the simple ones. feedback is appreciated.

If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:

A little while back I interviewed a true marketing genius who has sold over 500,000 special effects cookbooks (i.e. volcano cakes, etc) — many of which have been sold as a result of using nothing but free publicity.

And one of his “secrets” for getting so much media attention is his special way of sending out his press releases.

Instead of faxing or emailing them, he puts his press releases in a big red envelope and uses a thick black magic marker for the return address. And he just writes in big letters all over it so that the envelope really looks special.

The key, he says, is to use a big red envelope, 8 x 10, #10 and be completely outrageous.

The reason this works is because it’s the equivalent of a guy wearing a big goofy red suit and walking into a room full of people who are wearing blue or gray suits. You’ve got no choice but to notice him, see what he’s up to, and see what’s going on.

And you know what?

This guy I talked with has never had a problem getting publicity. Even though he sends it to basically the exact same media people each and every year.