Writing for Direct Mail – The Astonishing Power of Guilt and Absolution

I tell folks I live so far up in the boonies, my Zip code is E-I-E-I-O.

We’re in North Carolina, which was named in honor of England’s King Charles I … about 30 miles west of Asheville, which was named in honor of Governor Samuel Ashe. Asheville is located on the beautiful, curvaceous French Broad river, which I’m pretty sure was named in honor of Brigitte Bardot.

When you think of our hometown, think “Mayberry.” This is the very heart of Appalachia: The land of mountains and moonshine … Bluegrass and the Blue Ridge Parkway … black bears, Baptists and Bubbas.

And when I say “Bubbas” I mean guys with hearts of gold and the reddest red necks anywhere. When rednecks in Georgia, Alabama and Mississippi tell redneck jokes, they’re talking about North Carolina rednecks.

When we first moved here, my #1 problem was making friends among the locals. The Bubbas and Bubbettes were surprisingly standoffish.

At first, I thought we simply had a failure to communicate. And so, I committed myself to learning a new language: “Mountain English.”

I learned, for example, that a “FAR” is a fire … a “TAR” is a tire … a “TIRE” is a tower … and you folks who live overseas are “FARNERS.”

Now, I don’t claim to be a linguist, but I think I was a pretty quick study. Soon, when a local accosted me with a hardy “Heidi,” I knew exactly what he meant. What’s more, I could quickly reply, “Heidi beck – Hire Yew?” (Translation: “Hello, how are you?”)

All I got back were blank stares. Like I had a third eye or a booger in my nose or something.

And so, perplexed with my inability to connect, I began to suspect the locals might just be shy – and the source of their intimidation might be my new BMW 745li – a rich man’s car. So, I promptly traded my Beemer for a pickup truck. A pickup with a 500 horsepower, ten-cylinder Viper engine mind you, but nonetheless, a truck.

The Bubbas still steered clear of me. Unfortunately, the local Barney Fife wasn’t so timid.

See, when a guy has 500 ponies under the hood, he’s gonna speed. (I know: I’ve seen me do it!)

And a couple of weeks ago, the inevitable happened: I got caught pretending State Road 73 was the Autobahn.

“Fair enough,” says I to Officer Fife, “I was speeding, you caught me, I deserve the ticket.”

“No problem,” I assured The Redhead (my wife, Wendy), “I’ll just pay the $250 fine and maybe get a point or two on my license.”

“I am guilty, sir” I confessed to the judge, “and I’m prepared to suffer the consequences.”

“Very well,” says Hizzoner, “the penalty is … you lose your driver’s license for a full year.”

Now, have you ever had your heart, stomach AND your sphincter convulse at exactly the same moment?

Suddenly, this was anything but a “no problem” situation. This was a major event in my life! And suddenly, for the first time, I regretted – DEEPLY regretted — blowing the numbers off that Speed Limit sign.

But as my mind reeled with images of myself unable to ride my Harley, bumming rides to the office and living in taxis on business trips, the judge said something that endeared him to me forever: “… But since this is your first ticket,” he grinned, “I’m going to reduce this to just the $250 fine.”

In the twinkling of an eye, I went from sheer panic to euphoria. The sun burst through my gloom, the birdies began chirping and I swear I could hear the angels singing. I didn’t know whether to just thank the judge or run up there on the bench and hug him!

In fact, I can honestly say I have only experienced a wave of relief and gratitude that intense on one other occasion in my entire life — in the back seat of my ’57 Chevy in 1968 (don’t worry — we won’t go into that now).

Now, at this point, you’re probably thinking, “What in THE BLOODY HELL does any of this have to do with direct mail promotions or writing sales copy?

Quite a lot, it turns out…

Most of us – and most of our prospects – do things we know we shouldn’t. Or don’t do things we know we should.

And most of us are pretty sure that – sooner or later – we’re probably going to get what we deserve. So we regret our sins and that feeling of regret is called “Guilt.”

Now, guilt as it turns out, is one of the most powerful of all human emotions – and so is the unique kind of euphoria that accompanies forgiveness.

Every prospect you talk to is a walking, talking bundle of guilt.

He feels guilty that he hasn’t always eaten right or exercised…

That he smokes or drinks too much…

That he works too hard or not hard enough…

That he doesn’t provide well enough for his family (conservative guilt) or that he earns “too much” (liberal guilt)…

That he lost family money on a stock he should have researched better … or failed to sock away enough for retirement.

No matter who we’re selling to, these guilty emotions are resident in almost every one of our prospects.

When he thinks about these failings (or when our promotion gently reminds him), his remorse turns to fear and becomes dominant – a driving force capable of moving him to action.

And when a direct mail promotion shows him how a product absolves him of his sin and suspends the consequences of his shortcoming — the urge to buy can become almost irresistible.

WHAT EVERY MOTHER KNOWS

At last year’s Power Marketing Summit, we had a session in which a panel of experts offered suggestions for improving attendees’ sales copy.

One of the most memorable direct mail promotions was for a water purifier and I asked the attendees to tell me why anyone would want such a thing in their home.

Several hands shot up …

One logical attendee volunteered, “It removes dangerous chemicals, bacteria and viruses from your water.”

Someone who’s read a book on benefits suggested, “It keeps you healthier?”

And an uber-pragmatist offered, “It’s cheaper than buying bottled water.”

All good answers. But the last answer offered was the best by a long shot…

“Because your children are counting on you to protect them.”

Now I ask you: Have you ever met a mother who didn’t feel she could be – should be – doing better by her kids?

I haven’t! And I’d be willing to bet bucks against bagels that a direct mail promotion revealing the secret of a mom whose kids never get sick would be an out-of-the-park grand slam.

This week, I finished up the first draft of a direct mail promotion selling a nutritional supplement that lowers your risk of having a heart attack or stroke – and to write the sales copy, I had to read about 4,000 customer testimonials.

My favorite said something like…

“I smoke two packs a day and drink a quart of vodka every two days. I eat lots of red meat and cheese and rich, sugary deserts. I’ve never exercised a day in my life.

“My doctor says I should try to live healthier. I tell him to mind his own business. At 94, I like my lifestyle just the way it is. No way am I going to change.

“So thanks for a product that lets me live the way I want and still keep my blood pressure, cholesterol and blood sugar normal.”

Priceless.

Now that guy doesn’t seem to have an ounce of guilt in his entire body. But most of the folks who use my client’s product do.

It was clear that they viewed his product as a way to get forgiveness for past health sins. And so one of my major headlines touched on that idea, promising to “Dissolve 50 years of artery plaque in 8 weeks or less.”

Notice though, that I never mentioned the fact that my prospect’s high blood pressure, massive cholesterol numbers or diabetes was his own doing. Blaming prospects for self-created problems only ticks them off. Not a particularly good way to make a friend or a sale.

But if you begin by understanding the guilt and fear your prospects feel relative to the benefits your product provides – and then simply offer forgiveness in the form of your product (or premium), you’ve taken a giant step towards making the sale.

Hope this helps …..

Certain Details About the Andy Goodman Cure My Sweaty Palms Product

A lot of folks have been known to suffer from excessive perspiration. Hyperhidrosis happens to be one of the many complications we experience in our modern lives despite much advancement in technology and innovations that help us live life conveniently. Like what they always say, you can’t always get what you want. Some folks are quite luckier than others though, especially if you only have sweaty palms or armpits or feet as opposed to a whole over sweating body.

Nonetheless, you should stop hyperhidrosis from ruining your precious life. If you have sweaty hands, then that is specifically or clinically known as palmar hyperhidrosis. Good thing we have several cures, remedies or treatments for such condition now like the “Andy Goodman Cure My Sweaty Palms” product. But what exactly is this so-called digital remedy all about? How can it help prevent sweating of your palms?

Well, first of all, Andy Goodman is the person behind this Cure My Sweaty Palms product. He is a long-time sufferer of excessive perspiration particularly on the hands. When all the other treatments he tried didn’t quite work, he took matters into his hands (which were sweaty I suppose at that time) and found a cure that will help you stop hyperhidrosis (in this case, palmar hyperhidrosis) and won’t let you resort to surgical treatments.

That cure is now what we know as the “Andy Goodman Cure My Sweaty Palms” product wherein it boasts of a sure and effective treatment for your sweaty palms in just 5 days. This may sound farfetched especially coming from someone who is neither a medical professional nor a scientist and doesn’t claim to be one. But if you really are that curious, you can try the product out and if at the end of the fifth day, your sweaty hands weren’t cured, you can get your money back with their return policy of 60 days 100% money-back guarantee.

Cure My Sweaty Palms is an e-book guide worth 17 dollars and 95 cents (though there may be discount offers at the moment or discount rates at certain sites). Plus, you will get 2 bonuses – the Cure My Underarm Sweating e-book with a $27.95 value and the Questions & Answers about Cure My Sweaty Palms e-book. They are all PDF files that can be downloaded online right off the bat.

So there you go. If you want to make your hands stop sweating excessively, you can always try Andy Goodman’s product. If you are still in doubt, you may check out reviews and customer feedback regarding the said e-book.

Writing an eBook About the Nairobi Slums

Not long ago I did a comprehensive study on the Nairobi Slums reading about 30 research papers, 100s of articles and all the NGO and government website information on this subject. There are reams of information and most of it all says the same thing. This is one of the largest humanitarian challenges in the World’s Urban Slums.

When discussing this with a non-profit group, they suggested I tone down the content of the eBook and rather than calling for drastic measures to combat this problem gave me advice to call for more committees, studies and grass roots efforts. All we intentioned comments and yet that is what has been going on and the problems have not been solved.

There are 1000s and 1000s of volunteers working in the trenches, but people are still living in some of the most unhealthy conditions on the planet. It is a breeding ground for disease. This is why an eBook on the subject cannot BS or hide the reality. We need to bulldoze the slum and prevent this feces infested health risk.

The idea to start more committees will not work, it will take a hard core, strong leader to “Just Do it” because all the talk and political posturing will continue to go on for decades. In fact the dignitaries, officials and folks have been talking about this for decades, nothing, now the crisis of the Nairobi slums is fully blown “Super Crisis” and sincere folks are calling for more Committees?

Obviously they do not realize how many committees that are already dealing with this? And what have they done to solve the problem; nothing. The slums are still there and HIV/AIDS runs ramped. Indeed, I have sat on enough committees in my life to watch the process.

In fact in studying this Nairobi Slum issue, I noticed that the so-called leaders of Nairobi all went to Cancun for a big Committee last year? Cancun even; well it must be nice to waste the money that should be going to help the slum dwellers on a vacation. Such actions lead some people to believe that these people don’t care. If they cared they would take care of this issue.

Some protest groups claim that the officials are weak, politically corrupt and incompetent. I am not sure I would go that far in public to criticize these folks, but that is what many think. I certainly hope this article is of interest and that is has propelled thought. The goal is simple; to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.

Buying and Selling Friendship

“Electronic communication is an instantaneous and illusory contact that creates a sense of intimacy without the emotional investment that leads to close friendships.” – Clifford Stoll, Silicon Snake Oil

It’s not enough that so many relationships at work, at home and at play are disintegrating, losing their connectivity, intimacy and depth of likability. Now folks have the opportunity to create new relationships, poof!, by buying and selling “friendship.” uSocial, an Australian marketing company will save you the time and trouble of creating friendships by “buying” you a few thousand friends and buddies. If you’re feeling friendship-deficient, uSocial will help you “buy” friends by the thousand on Facebook for a mere $200 per thousand! So, need to feel like a somebody by being the friend of someone who’s popular, or need to have someone like you, or have no friends, just ante up! Money talks and it says: “buy or sell your friendship!”

What if I don’t have $200?

While many may scoff at the superficiality and inanity of actually buying or selling “friendship,” many of us actually do “trade” for friendship, albeit not with money. How so?

Self-sacrificing for friendship

One way many folks cultivate friendship is by doing-doing-doing for others in the hopes of buying their acceptance and approval – their friendship. Even committed and married couples do this with one another. We do this at work with colleagues and bosses, at home with partners, spouses, children and parents, and in the outside world with neighbors and others. We sacrifice our own self, our integrity, our time, even our hopes and dreams to please others so we can feel accepted, loved and “be their friend.”

In addition, many even sacrifice their life force so they can be accepted by someone whose “friendship” they feel they desperately need. They’ll shun relating to particular co-workers, or bosses, or relatives, for example, in order to be accepted by someone else whose friendship they sorely feel they need. Specific ways people sacrifice their life for others are: putting their plans on hold, doing for others, or owing someone something, out of shame, deferring from making important choices and decisions without first asking their “friend,” feeling guilty when making a decision that their “friend” disagrees with, constantly seeking approval, and being in a co-dependent relationship.

Controlling others to garner friendship

One of the most insidious behavior patterns that folks use to “buy” friendship is that of controlling others. For example, do you ever act like a victim, feign an emotional or physical illness, or helplessness so a “friend” will save you or work to “heal” you? Do you ever overtly or covertly threaten to withhold or withdraw your friendship if a “friend” doesn’t “do something?” Do you ever say “It’s your turn” to take care of you? Do you feel you need a “friend” to consistently complete your activities or tasks because you’re too stressed, anxious or overwhelmed? Do you offer friendship as a “reward” your friend earns for doing what you want someone to do for you? On a deeper, abusive level, do you threaten a friend with your own self-destruction to keep their friendship? Do you try to game others’ friendship by telling them how essential they are to your life?

Accommodating

Probably the most unconscious and unhealthy way folks seek to gain and keep friends is through accommodating, i.e., doing whatever it takes to please another in order to gain or keep their friendship. We accommodate when we tell others what we think they want to hear, do for others what they want even though such actions or activities might go against our values or moral code. Accommodating is the most common way folks buy another’s friendship, short of paying outright for it, and sometimes we’ll actually foot the bill and actually pay whatever it takes to make or keep a friendship.

Why we buy friendship.

The worst solitude is to be destitute of sincere friendship.” Sir Francis Bacon

Very early, as infants and very young children, we have a deep need to relate and be related to; we needed contact, warmth, and human relationship. At that time we had the capacity to be our True and Real Self, but our parents and primary caregivers, given their own imperfections and struggles (as all parents and primary caregivers experience as a fact of the human condition) were unable to see and appreciate our True and Real Nature, our True Self. So, we interpreted their “rejection” as meaning: “Being real means the absence of love, warmth, holding and security.”

So, in growing up, we learned to pretend, to be like them, to join them in their world – the world of illusion, of “lies,” the conventional world. As part of the human condition, most of us learn to become what our parents and primary caregivers wanted us to be, focusing on what they paid attention to in us, what they preferred in us, what made them relate to us (as we moved away from, and abandoned, our True and Real Self, our Essential Nature). Thus, we learned to “accommodate” and please them in order to gain their love, acceptance, and approval.

And now as adults, we find ourselves behaving in often self-limiting and self-destructive ways we feel will get us others’ love, approval, and acceptance – friendship – even paying $200 for a thousand “friends.”

Authentic friendship is an “inside job”

Essence is a heart and soul quality. Living one’s life is not about pleasing others, having a full dance card, or bragging that we have a host of superficial “friends.” The foundation of a conscious, healthy and real friendship comes with accessing one’s inner confidence, value and worth, not from controlling others, accommodating others or responding to others’ controlling behaviors – at work, at home or at play.

The Core Value of Friendship comes deeply from within, not from pleasing or needing others. Allowing one’s fears of abandonment, guilt, shame and low self-esteem and then “doing the personal work” to move through our fears and insecurities, to contact and allow our True and Real Self can allow the possibility of being and acting independently, with more confidence and a healthy sense of self-worth and value. This flavor of Friendship arises from contact with our True and Real Self where friendship is defined by quality not quantity.

As Eleanor Roosevelt said, “Friendship with oneself is all-important, because without it one cannot be friends with anyone else in the world.” Especially the thousand you can buy for $200.

So, some questions for self-reflection are:

How do you define friendship?

How would your friends describe your friendship?

How well do you know your “social network” friends. Really.

How well do you know your actual real-life friends? Really.

Do you ever use controlling behaviors to keep a friend?

Do you ever sacrifice your self, your plans, your energy or accommodate others to keep their friendship?

Are you ever lonely?

Do you feel your parents/ friends were/are “genuine” friends?

Would you invite your friends to share in a holiday dinner with your family? If not, why not?

Are you ever critical of, judgmental about, or embarrassed by, your friends?

Are your friends trusting and trustworthy? As their friend, are you?

What was your experience of friendship like when you were growing up?

Learn to Dance For a Big Fat Greek Wedding

If you’ve seen “My Big Fat Greek Wedding”, then you know that Greek folk dancing is a blast! From the outside, it probably looks a little complicated. There are many different Greek folk dances that are set to particular types of music. A few Greek dances might be too difficult to jump right into, but there is one dance in particular that is very easy to learn and always performed at parties and festivals. Put on your dancing shoes, you’re ready to learn to dance in the Greek folk style!

How To Dance With the Greeks

The first thing to know about Greek folk dancing is how it works. Greek dancing is done in a line, with people lining up from right to left. The “leader” of the dance will almost always be on the right. This lineup, dancing to the right, transforms into a large circle. Once this circle is formed, the leader of the line and the person dancing at the end will be near each other.

Do We Hold Hands?

For most Greek dances, people in a line will hold hands regardless of the gender of the person next to them. There are a few dances where the dancers put their hands on the shoulders of the people next to them (such as the dancing made popular in the film “Never On Sunday”). Many times I see people with no Greek dance experience attempt to hold onto the shoulders of the people next to them. This typically isn’t necessary. Hand-holding is normal and much easier. Typically, the right hand goes on the bottom and the left hand goes on the top. This means that while holding hands with the people next to you, you will have your right hand underneath the hand of the person on your right and your left hand on the top of the person on your left.

Breaking It Down.

The Greek folk dance that you’re going to learn has only six steps. When you think about it that way, it’s pretty simple! These six steps, once mastered, are simply repeated over and over again. There really isn’t much else to it! Here are the six steps: step right with your right foot, left foot crosses behind, step right with your right foot, kick your left foot to the right, step left to your left foot, kick your right foot to the left. That’s it! You really can learn to dance in the Greek folk style!

How To Practice This Dance

It might be easiest to try to learn this dance by yourself or with one other friend. Now, think about the six steps to this dance. Once you can visualize them, it is easier to refer to the steps as: right, left behind, right, kick, left, kick. Make sure that you understand what these directions really mean, though, so that you’re not kicking with the wrong foot, etc.

Take these six steps very slowly at first. Once you complete the last step, “kick” (or kick your right foot to the left), then you begin the sequence again with “right” (or step right with your right foot). Keep repeating these steps slowly until you begin to feel comfortable with them.

How To Recognize This Dance

Now that you’ve practiced the steps, you’re ready to dance this dance at a big fat Greek wedding. How will you recognize this dance? One simple way to know that people are dancing the same dance is by asking yourself if it looks anything like the Jewish dance, the Hora, done to the music of Hava Nagila. (In fact, Hora simply means circle dancing, which is most Greek dancing as well.) Most of the time, the songs that this Greek dance is performed to sound quite a bit happier than Hava Nagila and the majority of Greek dance songs as well. Greek music is quite complicated in its rhythms, but this dance is simply six medium-tempo beats. Once you have assessed if this dance looks similar to the one you have learned, simply watch the dancers and see if you can pick out the six step pattern that you have learned. If you see it, you’re ready to join in the fun!

Make sure that you join the dance either at the end of the line or between some people that you recognize (typically towards the end of the line).

That’s it! It’s easy to learn to dance Greek folk dances! This simple Greek dance is fun, a great workout, and always performed at parties, festivals, and weddings. You’re sure to get the chance to perform it, and you’ll have a blast!

Mac Cosmetic Wholesale – Make Yourself Beautiful Like Never Before

Every woman dreams of looking beautiful; and what can be a better to beautify yourself other than buying cosmetics? Mac cosmetics brand was first established in Toronto, Canada in the year 1985 and since then beauty conscious folks swear by its value and affordability. Mac cosmetic wholesale products are not only quite reasonably priced but they also come in superior quality.

What makes them stand apart from the other renowned brands is that it caters to both the old and trendy alike. There are many women who cannot imagine their lives without Mac products. For them Mac Cosmetic wholesale products are kept on wide display. The discounted prices of these products encourage the beauty conscious folks to indulge themselves in sheer indulgence.

If you also want to indulge in Mac cosmetics wholesale bonanza, you can contact the online resellers at eBay. The Mac products are available at discounted prices on eBay and what more, you may also be fortunate to lay your hands upon rare discounted products as well. However, before purchasing discounted products make sure that the seller is legit. Many a times it has been seen that many people try to cheat the customers by selling products that are not authentic.

There are a host of other benefits that you get to enjoy with Mac cosmetic wholesale products. The whole range of Mac wholesale cosmetics offers you quality assurance. Keeping pace with technological advancement, Mac products also offer online facility. Without wasting a bit of your precious time and valuable energy, you can access several Mac online dealers instantly. Bulk discounts are also a part and parcel of benefits that come with Mac cosmetic wholesale products.

To avail Mac cosmetic wholesale products, you can also choose to become a Mac PRO member. With this scheme, makeup artists enjoy a whopping discount of 40% on all Mac products whereas models aestheticians, hairstylists, costume designers, cosmetologists, on-air performers, photographers, and models receive discounts up to 30%. The best part about becoming a PRO member is that you can earn amazing benefits like free online shipping, beauty and makeup awareness programs and workshops, and much more.

If you are the owner of a beauty parlor or own a beauty franchise, then Mac cosmetic wholesale products will be your best bet. To run your business smoothly, wholesale Mac cosmetics offer unparalleled value when compared to other cosmetic brands. From the top-notch celebrities to pretty girls next door, Mac products have become the sole requirement due to their exceptional quality as well as supreme market value.

10 Tips for Selecting a Self-Storage Facility

At some point in almost everyone’s life, they need to use a storage facility for short- or long-term storage of household or business items. Are all public storage facilities created equal? Heck no. This article focuses on the top 10 items to consider when selecting a place to store you valuable belongings. After all, whatever you are storing must have some meaning or value to you or you wouldn’t be keeping it, right?

1. Location: One of the most important factors in considering a storage unit is where it is located. The storage facility should be conveniently located close to major freeways or highways and be somewhere in the vicinity of where you live or work (or in between) for ease of access. If you are moving and need short-term storage, consider the advantages of selecting a site that is closer to your old home or business or closer to the new one.

2. Security: Improvements in technology mean that security should be one of the most important criteria you take into account in selecting where to store your household or business items. The newer storage facilities provide high-tech security systems such as matching your gate access code to you individual storage unit. This means that when you enter the grounds and open the access gate, the same number you use to enter also unlocks your storage unit and then rearms it when you enter your code to exit the facility.

By the way, the most secure facilities should definitely have access gates and tall surrounding fences or walls. Another important security feature is video surveillance that record activity within and around the units. Finally, on-site managers help to ensure that your items are stored safely.

3. Insurance Protection: Most modern public storage facilities have storage insurance available if you do not already have your items covered under your homeowner’s or renter’s insurance policy. Although there is a small likelihood that you will ever need it, catastrophic and other unforeseen events can happen.

4. Access Hours: Most quality storage facilities limit access to certain hours of the day. You will want to factor this into your decision so you have maximum access to your unit. Ideally, you should be able to access you unit seven days a week from early morning until well after 5:00 p.m. One thing to keep in mind: self-storage facilities that are open 24 hours are more likely to attract folks trying to live in their unit which is probably not what you want in a secure facility.

5. Pest Management: Depending on where you live, there may be a need for you to inquire about insects, mice, and rat management. Newer facilities tend to have fewer problems with pests but it is still important to ask the facility you are considering what their pest management protocol is.

6. Variety of Unit Sizes: If you have a small amount of items you want to store, that last thing you need is a unit the size of a one car garage. Self-storage facilities generally offer a range of unit sizes to their customers for both small and extra large needs such as furnishings for the entire household, auto and boat storage, and business files and supplies. With a selection to choose from to meet your needs, you don’t have to pay for more than you need or try to stuff a small unit from floor to ceiling. When that happens, you increase the chance that you have to unpack the entire unit just to find one item.

7. Outside Storage: If you need to store an RV or other large vehicle, make sure the facility you select has the type of space you want. Some storage lots even provide covered parking for boat storage and RV storage.

8. Supportive Services: Most storage facilities provide a range of supportive services and supplies. They usually sell boxes and tape at a minimum but others will also have mattress, sofa, and chair covers for sale as well. Similarly, storage businesses also have dollies and carts they lend or rent to their customers. Whether you purchase boxes and coverings from your public storage facility or not, make sure to enclose your items well to best protect them from weather-related, dust or other damage.

9. Community Minded and Courteous Staff: The best storage facilities are operated by community minded folks who give back to the communities they serve. Self-storage facilities that offer a discount to seniors, those in the military and other folks who may be more subject to hard financial situations says something about their business philosophy. Facilities that accept deliveries are also an added bonus.

Like with all services, it is always best to do business with friendly, professional staff members. Although most of your interactions after you sign out will not involve much interaction with facility staff, it is always nice to know that customer service is a priority for any facility you select.

10. Terms of Service: In most cases, month-to-month rental of storage units is the preferred method of storage units. By selecting a month-to-month storage facility, you have the flexibility to set-up monthly payments in the event of longer needs without having to worry about entering into a contract you end up not needed.

With these resources in mind, you can find the perfect storage solution to meet your business or home storage needs.

Leaving the Military? You Need a Conversion Resume So Private Employers Can Understand Your Skills

Men and women who are returning to civilian life after military service have a wealth of experience, training and education to offer civilian employers. Military members are well trained, disciplined and most often able to work in various positions on civilian teams because they have worked as both team leaders and team members in the military world.

Most military members have also received specific training and worked in a given occupation that support civilian careers. Unfortunately, though most separating service members enter the civilian job market with a wealth of experience few have little experience seeking and finding civilian jobs. Even those with skills and knowledge that should make them highly desirable to many employers find it particularly difficult to translate what they did in the military into a civilian resume that will stand them in good stead.

If you’re in the military and planning to leave, you will need a resume that converts the military skills you learned and the assets you developed into language non-military HR folks will understand. The reason is that HR personnel make most of the decisions about who should be cut from the list of applicants and who should proceed to an interview, and they make those decisions based on the resumes they receive.

HR folks aren’t usually technical experts, so your resume must communicate your skills and achievements in terms they understand. A conversion resume must show your value — what you have to offer an employer. What differentiates you from others? What will be the company’s return on investment be if it hires you? What have you accomplished that will stand you in good stead when performing the work for which you want to be hired?

A great conversion resume quantified what you did in the military.

It demonstrates the results you got by using specifics such as numbers, percentages and dollars saved. Quantifiable terms are a universal language. If you saved the government money or time, were able to cut costs or overhead, finished a project ahead of schedule or solved a particularly thorny problem, your resume should say so.

Consulting a professional resume writer is the smartest move any military person about to begin seeking civilian employment can make. Professional resume writers know how to convert your military skills and abilities to appeal to a civilian marketplace. Their career marketing techniques will help you focus your job search by grouping and presenting the skills you acquired in the military in the most appealing format. So if you will be leaving the military soon, get in touch with a professional resume writer well before your discharge papers appear. Once on the outside, you’ll be very glad you did!

The Importance Of Skill Acquisition In Internet Marketing

Folks spend many years studying if they want to become medical doctors. And if they intend to be specialists in a particular aspect of medicine, they spend more years studying. This is the case for every profession.

But imagine the irony: People come online today and expect to achieve the success of those who started it all the next day. People don’t even give themselves time to understand what anything means before they begin to pull their cards and waste so much hard earned cash. It makes me sick.

If you are interested in succeeding in internet marketing, you’ll do well to understand what it is and what it is not. You’ve got to take the time to study the things that work and the things that don’t. You’ve got to take time to study why they work and why those that don’t work don’t.

You need to know how they work and how they don’t. You need to know when they work, where they work and what makes them work.

When you’ve got these right, you can then make informed decisions on the aspect you want to concentrate on.

Now, when you have chosen the area of your focus, start researching, reading and trying what you’ve discovered. Make room for mistakes. However, you can reduce your mistakes by finding a trustworthy expert who will take you through.

You’ll be amazed at how much free useful information there is online. Believe me, you get more free if you are prepared to study.

A good place to start is an article directory. Read the various opinions. They more you read, they more they’ll get clearer.

Now go and practice what you’ve read. Made a mistake? Come back and read more to find what you did wrong. Go to forums and ask questions. You’re developing your skills.

Somewhere along the line, the whole thing will just become clear to you. This will take time. How long it takes depends on how quickly you locate the right information and if you got the right people to help you grow.

Condom Fatigue Or Prevention Fatigue?

It’s a medically skilled phrase employed for individuals individuals who gets to be weary of utilizing condoms, or who usually do not need to use condoms any longer. This really is a psychological phenomena, instead of bodily. Human nature is tending to interrupt the restrictions. Continuous honest of HIV along with other ailments, pressurize individuals to behave in adverse situations. In spite of with the promotions of sexual basic safety measures, the growing numbers of HIV and STD instances are at large escalate. Be it a regular or in homosexual relationships, the quantity is rising. Gonorrhea, syphilis, is spreader in lots of folds as well as the quantity of these instances is growing daily. A analysis examine of British Healthcare Journal reported the considerable increase of gonorrhea in European nations, amongst the person to guy romantic relationship, in 2002. Identical using the syphilis circumstances, exactly where the determine of 132, in 1995, has shoot as much as 326, in 2000. The principal cause of this out-break is unsafe-sex. Inspire of understanding some folks don’t quit getting unprotected intercourse with their associate. It’s incredible to understand that, right after every one of the procedures governments make and all of the basic safety hue and cry is there, it really is nevertheless growing. The time period ‘Condom Fatigue’ describes the weariness and ineffectiveness from the safer intercourse insurance policies

Now the governments are trying to find some much more preventive techniques, apart from the condoms. The homosexual partnership is at large increase, so would be the HIV instances between them. Some surveys are attempting to determine the concept of counseling. They feel that in these circumstances counseling is assisting. Individuals are encouraged to discuss about their fears and discomforts. They’re been telling that the condom is actually secure and it could preserve them from the HIV or STDs. And if they’re currently struggling than it could conserve their companions from obtaining contaminated. These surveys exhibit that these counseling are truly functioning. Folks have started out believing that should they be a tiny accommodating, condom fatigue can go. Whenever they really feel unpleasant making use of it, they are able to often inform their associate to make use of feminine condoms as an alternative. These are equally secure and cease the infection from transferring.

The reality is the fact that you are generating a option, issues a good deal inside your existence. A single unprotected or unsafe act can provide you the killer illness. One step in the direction of security will guarantee you of a fantastic protected intercourse existence. Option is yours. It isn’t as well late.

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