How Is Marketing A Physical Therapy Practice Different from any

other business?

In many respects, marketing a Physical Therapy practice is not

that much different from marketing other small businesses.

Basic business and marketing principles that apply in other

successful businesses- including marketing, budgeting, branding,

marketing strategies, public relations opportunities, tracking

systems, instilling the sense of ownership in all employees,

productivity measures – also apply in the Physical Therapy

Marketplace.

However, there are several ways – some subtle and some obvious –

that marketing a Physical Therapy practice is

different than marketing for other small businesses.

1. Most Physical Therapists typically have little (if any) business

training, education or marketing experience prior to owning their

first practice.

In fact, PT’s – prefer to view their practice as a calling, a

profession geared to helping others, anything but a business that

is out to make a profit. The motivations that draw people to a

career in Physical Therapy are different from the interests that

draw others toward a career in business.

This paradigm often creates the unfortunate but predictable irony

that results in a business owner who is ill prepared, ill equipped

and often unaware of the basic requirements needed to establish

financial & business success.

Because We never learned about business aspects of owning our own

practice. Or about marketing principles, strategies and other

tactics in our Physical Therapy curriculum. We as Physical

Therapist and business owners are usually at a distinct

disadvantage from the very beginning of our business ownership.

We are forced to struggle through the process of

trial-and-painful-error to compensate for our lack of business

training and knowledge.

It’s hard enough to succeed in business when you know what you are

doing.

It is almost impossible when you don’t even know what you

don’t know.

Get informed today and start using Time tested and Proven Marketing

and Business Prinicples that work for Physical Therapy.