If you’re new to web selling, building your first store can seem complex and intimidating, but it doesn’t always have to be that way.

Website builder Wix comes with some gorgeous store templates which can be freely customized via its excellent editor. Site design takes a far more visual approach than most of the competition, so for example you can see designs and layouts before you drag them onto the page. Choose your preferred option and it’s displayed with dummy product images, instantly giving you an idea of how the finished store will look.

There’s plenty of power here. Products can be physical or digital, they may be illustrated with images or videos, assigned custom options (colors, size), promoted with coupons, and you can set up your own shipping and tax rules to cope with tricky situations.

Wix supports a wide range of payment methods. Exactly what’s on offer depends on your location, but when we tested the service from the UK we were offered Square, Stripe, Moolah, Worldpay, Wirecard and PayPal.

Whatever your choice, you’ll pay the provider only: Wix doesn’t charge any transaction fees.

Your finished store still won’t have as many features as the top e-commerce providers, but Wix is easy-to-use, the £10.10 ($14.15) a month price is fair, and it’s a smart way for newbies to dip their toes in the web store waters.