Adding CSS to Product Category Woocommerce WordPress

function myClock( $classes ) {
global $post;

if ( is_product_category() ) {
$term_slug = ‘clocks’;
$taxonomy = ‘product_cat’;
$term_id = get_term_by( ‘slug’, $term_slug, $taxonomy )->term_id; // Get the term ID
$child_ids = get_term_children( $term_id, $taxonomy ); // Get the children terms IDs
$terms_ids = array_merge( $child_ids, [$term_id] ); // an array of all term IDs (main term Id and it’s children)

if ( has_term( $terms_ids, $taxonomy, $post->ID ) ) {
$classes[] = ‘.product-thumb-hover’;
}
}
return $classes;
}
add_filter( ‘body_class’,’myClock’ );

————————

CSS:

.product-thumb-hover
{
top:-60px;
}

  • 2 years ago
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The 7 Wonders Of Social Media Marketing To A Brand – Prince Sethi

  • 3 years ago
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Why Integrated Marketing Communications is Essential for Small Businesses

How can Integrated Marketing Communications help me, the small business owner?

Integrated Marketing Communication is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated marketing effort.

For instance, as a small business owner, it may be tempting to focus on one aspect of marketing – a new website, a direct mail campaign, radio ads or as a manufacturer, simply letting your partners market for you. However, what happens if that one piece of marketing doesn’t work?

ANSWER: Your entire marketing effort fails.

Instead, wouldn’t it be great to have an integrated marketing plan that takes the best parts of online marketing such as websites, email newsletters, search engine optimization, and pay-per-click advertising and use that to make your traditional, offline efforts such as direct mail, advertising and public relations even more effective.

For instance, this may be as simple as making sure that your website has the same key words as your radio advertising and that your banners at the little league games also have the same message. To internalize a message, a person must be exposed to it several times. If you hit them three times with three different messages it is nearly the same as being exposed only once. Even worse, it could be confusing and disorienting, resulting in a negative experience with your brand.

Integrated Marketing Communications addresses this issue by creating a plan with a consistent message and then delivering it through as many media as possible, online and offline.

What are the components of an integrated marketing plan?

An Integrated Marketing Communications (IMC) plan should draw from all communications disciplines available, including online, offline, and interpersonal.

Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relation, billboard, radio, and television. Interpersonal marketing includes participating in community groups, networking organizations, your handshake, how you dress, and even how you answer the phone or return calls.

While not every communication discipline needs to be included for each campaign, it is important for any integrated marketing practitioner to be well versed in the various components so that he or she can select the ones most appropriate for a specific client’s budget and demands.

Is it better to go with an agency, or shop for individual services myself?

While both have benefits, an agency can be a benefit if you don’t already have a network of trusted service providers including printers, promotional products companies, tradeshow planners etc. who are familiar with your business. Often times, an agency can get things done for a client faster, more efficiantly and with better quality for the same or lower price. Plus, as a business owner you have to factor in the time you may spend shopping for the best price and reading reviews to make sure that the best price doesn’t give you the worst services.

However, the cost of each component shouldn’t be your primary concern when evaluating an integrated marketing plan. Instead, look at the expense and benefits of the entire plan working together. For instance, a website might cost $2,000 to build and then you might spend $10,000 in pay-per-click advertising over the next year, but if the content on the website doesn’t match the message on your direct mail, or your customer service people aren’t able to answer questions about the website then you wasted a lot of money.

Instead, don’t look at the website as a single entity. Make sure that it is perfectly integrated into your marketing strategy:

* Promote it at all opportunities. This includes not just pay-per-click ads, but also on business cards, in radio ads, even place a sticker on your products letting customers know they can download copies of the product manuals there, and print it on your receipts telling customers to download coupons on the website.

* Develop an email newsletter to offer your customers and prospective customers news and information they can use – not just a brochure to sell your products.

* Create a blog and allow people to subscribe to it. This will build trust and familiarity between your customers and your company. Don’t limit blog posts to just the president, sometimes a post from a project manager or even the receptionist can keep the blog interesting and attention grabbing.

* Create a contest – but make sure the message is consistent with your integrated marketing strategy. Have people visit your website to enter.

* If you run an advertisement promoting a specific service, make sure that that your customers can find more information about it quickly and easily. Perhaps even put a graphic at the top of your page saying “Attention 99.5 listeners, Click Here to Learn More about Gutter Cleaning”

Those are just some examples for how you can integrate your marketing plan and maximize the initial investment you made by building a website.

Isn’t an an integrated marketing communication just like any other marketing plan?

A marketing plan can be just a marketing plan for a website, or a marketing plan for an advertising campaign, but an Integrated Marketing Communications plan involves all aspects of marketing, across the entire company. This means that you are integrated all aspects of the company into a single cohesive plan.

After all you could have a great website marketing plan, an awesome advertising campaign and an award winning PR agency, but if a customer reads a press release or hears your ad and decides to visit your website where he can’t find more info about your PR or advertising message what’s the point of spending the money in the first place?

  • 3 years ago
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Vacation in the Paradise of Belize

Belize is the country where Mother Nature’s beauty is at the zenith. This beautiful heaven is located on the eastern coast of Central America with the Caribbean Sea harboring its shores. The tropical treasures in the country are heaven for tourists from all over the world. A vacation in Belize will complete change your outlook regarding the divine beauty of nature.

Heaven for Tourism

The beautiful cover of rain forests, the grand reefs nursing varied fauna, exotic beaches, ancient archeological sites and the hospitality of people of varied culture and language makes the Belize tourism one of its kind. Let us peep into the various majestic vacation destinations which will make you fall in love with the country. Who knows that after the vacation is over, you might be thinking of settling permanently in the country!

Vacation with Mother Nature

Ambergris Caye

Ambergris Caye is the foamy crest of breaking water over the Belize barrier reef. The underwater life and the string of exquisite islands are the major attractions here. Ambergris is a world class destination for diving. A variety of water sports like snorkeling, windsurfing, fishing, sailing, parasailing, canoeing and kayaking and glass bottom boat tours can be relished here. Bacalar Chico, a national park located at the north end of the island, is a protected sanctuary for mangroves, birds and sea life.

Corozal District

Cocos Lagoon and Progresso Lagoon in northern Belize are world famous for paddling adventures and located near beautiful world class planned communities of Progresso which are worth watching. The area boosts of various ancient Mayan cultures archeological sites.Crooked Tree Wildlife Saturday, Community Baboon Sanctuary and the Sarteneja & Shipstern Nature Reserve are the natural reserves which boosts of flora and fauna that you will not witness anywhere.

Excellent fishing grounds are available here with full support from the district authorities. People plan their retirements here as world class planned communities like Progresso Heights are located in the Corozal district.

Placenia

Placenia is world renowned for offshore fishing. Exotic beach houses and resorts are available here to have grand stay on your vacation. Scuba, sport fishing, sailing, kayaking, bird watching and snorkel facilities in Placenia will get you in awe of the natural beauty here.

Caribbean Cruise

Seventeen cruise lines now grace the waterways of Belize. Both the Royal Caribbean and Carnival Cruise Lines have made Belize as a permanent port of call. Belize is the latest buzz in the Caribbean Cruise Tourism.

Your Vacation Continues…

Caye Caulker

The Caye Caulker marine reserve houses the most rare and protected species namely the West Indian manatee and the saltwater crocodiles. Diving can be enjoyed here along the coral canyons.

Lighthouse Reef Atoll

Lighthouse Atoll is famous for the Blue hole which plunges 410 feet. The southern sting rays and the majestic eagle rays are the centre of attraction here. Diving, fishing and snorkeling can be arranged here.

The Fun Factor

Birding, caving, canoeing, golfing, archeology, hiking, horseback riding and zip lining can be enjoyed here like never before.

A vacation spent in Belize will be an experience for you of a lifetime. With perfect accommodation facilities and well connected waterways, airways and roadways, Belize will give you a vacation that will be etched in your mind forever. Who knows after just a vacation, you will be making plans after retirement of settling down in the planned communities of Belize.

Surrogacy Versus Adoption – The Pros and Cons

Couples who are unable to have their own children either through fertility problems or because they are a gay couple will now find that they have more options. As in they can either, choose adoption or surrogacy.

The choice will however, be very personal. Does the couple feel the need to be genetically related to their child? There is gestational surrogacy now as well as traditional surrogacy. In gestational surrogacy, if the mother is still able to reproduce her own eggs but cannot, for whatever reason carry the child either at all or to full term then the egg can be taken from the intended mother, fertilised with the intended fathers sperm and then placed into the surrogate mothers uterus to be carried by the surrogate mother for the next nine months. As with traditional surrogacy, where a sperm donor is needed for the surrogate mother to be made pregnant and she then carries the baby for the nest nine months.

There are a lot of anti-gay and lesbian adoption laws in foreign countries and still, even in so called enlightened countries, there are still people with strong feelings against such issues as gay and lesbian adoption. Due to this, the majority of gay and lesbian couples have already taken the surrogate mother route and have been building their families in just such a way for a long time.

Also, a large amount of foreign countries are now shutting their doors to prospective adoptive parents. Guatemala closed its doors to international adoption in 2007, Vietnam in 2008. Also, staying in these countries while sorting out all of the legal requirements involved in adoption can be very arduous and somewhat costly. There are also quite a few uncertainties involved in domestic adoption, this is why so many people now go for international adoption, but as more and more countries make it either impossible or extremely difficult, this option is now not so easy.

The large majority of people will not be able to afford the high cost of American surrogacy. It can very often come in at $100,000 or more. This is more often than not through an agency, but as it can be a very complex process it is not advisable to try to cut costs by going it alone. An agency will help you in so many different ways.

Because of the high cost of domestic surrogacy, there are many couples who are now looking at International surrogacy. India has been offering this service to foreign intended parents for a long time but at the moment, due to the unrest in India and the recent bombings the majority of international parents to be have started to look elsewhere. The Ukraine does offer this service also to foreigners who are looking for surrogate mothers outside of their own country. Also, in the Ukraine it is illegal for the surrogate mother to change her mind at the birth and keep the baby. They also have some very good agencies that will help the intended parents through any problems they might have. Also, Russia offers this service to foreigners and Guatemala. Guatemala may seem to be the best country to go for if you are American, as you can get quick flights, cheaply and more often than flying to Europe or Asia. Also, Guatemalan agencies have some very forward thinking medical clinics and state of the art care for all concerned.

So, the options are quite straightforward. You just need to sit down and work out what suits your requirements best.

  • 3 years ago
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Getting the Best Odds on Soccer Betting Markets

There are many ways to bet on a football match. Increased competition and the ability to lay bets on Betfair have made it possible to take the same bet at different prices depending on the market.

The most obvious one is the -0.5 Asian Handicap (AH) and the straight win on the 1X2 market. You are betting on exactly the same thing if you take these bets. As the margin is lower on the AH, its almost always best to take the AH. It baffles me why some bookmakers put the bets adjacent on a coupon with different prices.

A draw no bet is the same as an AH of +0. Again, the AH is usually the best. However, if one team is highly backed on the AH the odds may drop and betting on the draw no bet is better value.

Unders/ overs, goal line and total goals are sometimes the same. There’s one bookmaker I know that offers all three of these on the same coupon but sometimes at different prices. I’ve seen 3 or more goals on the total goals market priced better than the overs on a goal line of 2.5. They are exactly the same bet.

An X2 double chance is the same as laying the home win on Betfair. As Betfair operates with a margin of 2.5% (5% commission but you will on average lose half), its going to always be better to lay the bet on Betfair than taking the bet on X2. Some double chance bets are the same as the AH. Take the best odds.

A +1 European Handicap is exactly the same as a +0.5 Asian Handicap, which is exactly the same as laying the team on the 1X2 market. I’ve seen times when European Handicap has offered the best value. As this market is the smallest, the prices don’t move if a bookie gets in wrong. I once found an arbitrage that paid 10% using a European Handicap. The price didn’t move at all because not many people bet on it.

No first goal scorer is almost the same as 0-0. NFGS is slightly better as own goals do not count. It doesn’t happen often but as these markets pay the same odds, its best to go with the NFGS bet. Djimi Traore scored an own goal when Liverpool played Burnley in the 2004/2005 FA Cup. Liverpool lost the game 1-0. PSV scored an own goal and lost 1-0 to Arsenal in the Champions league the same season. Its rare but it does happen.

I could go on but I expect you to get the message now. Next time you are placing a bet on a soccer match it could pay to just check the odds on other markets.

  • 3 years ago
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Planning Corporate Events Using the 5 W’s

Many organizations plan events yearly or for special occasions, such as anniversaries or for holidays. These events may be highly successful or they could turn out as a flop when it comes to meeting the goal for holding the event. Event success can often be determined by appropriate planning and decision making. To aid in the success of future events, below are five questions to consider when planning an event.

  1. Why should an event be held? This question helps to determine goals, possible outcomes, and establish an overall theme for the event. Once the purpose of the event is established, a budget must be determined to pay for the event and travel costs must be considered as well. Knowing the event budget and goals before continuing with planning will help to keep the event within the desired scope. Never lose sight of the event goal even if the budget does not allow for everything, there may be acceptable alternatives, so brainstorm along the way to meet all the event requirements.
  2. What needs to happen at the event? Asking this and brainstorming answers is the first step in creating an agenda for the day(s) of activity. The next step would be developing a project plan for event assignments that include pre and post tasks as well as at the event actions. Will there be speakers, announcements, videos, presentations, exhibits, meals, breaks, recognition or award ceremonies, team-building, fun interactive activities, break out training, or discussion sessions? Determine is any particular equipment pr room set-ups may be necessary to facilitate portions of the event. Decide what type of print materials may need to be available for the event then begin putting that together and arranging appropriate copies and communications.
  3. Who should be invited to the event? Is it for a particular department, a set of executives, one or more work teams, individuals who achieved something, or the entire company? Would this event be something to consider inviting key or potential customers and vendors to? Consider whether a keynote speaker or other special speakers should be part of the event. Also whether people with special skills such as event planners, coordinators, moderators, or facilitators are needed for the success of the event or if this can be done in-house. If someone with speaker or special skills is needed determine how arrangements for them get made and how this might this impact the budget. Also decide what communications need to be sent to those attending and working at the event plus what follow-up is required and when deadlines should be.
  4. When would be the best date(s) and times for holding the event? Determine the length of tine required to accomplish the events goals, and then select three preferred date options to allow for finding a location. The event may be a half day, full day, or over several days. Advance planning makes it more likely to get the perfect location for the event during the preferred time period. As soon as the date is set, start sending communications to potential attendees so they can put it on their calendar. Then continue sending monthly reminders with new tidbits about the event to maintain their interest in attending. Be sure to send a final date/time/location reminder two to five business days before the event.
  5. Where is the event to be held? After determining the happenings and attendance, a location that meets all the needs plus catering options can be selected. Consider whether the event should be held in the local area if it is a short time period and where most attendees are located. Be sure to consider travel requirements and communicate any special instructions for getting to location for locals and others outside the area. If the event is multiple days and the selected location is away from the work area, after-hours activities or entertainment may also need to be considered. Before selecting a location, also determine if some activities are to be done outside or if everything will be done indoors.

To make an organizational event successful, whether it is for a special occasion or a yearly event, start with the five questions above when planning. These questions and associated planning should increase the chances of an event successfully meeting the organization’s goal instead of being a flop where people after the event did not know why they spent their valuable time there.

  • 3 years ago
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Holidays in Muscat and Salalah – Oman

Here, in this article, it may not be possible to talk about all of the places which are present in Oman but here we have attempted to list down two of the best tourist cities, frequented by tourists across the world that are Muscat and Salalah.

What you can see in Muscat?

Let us first begin with what you can see in Muscat. Yes, this capital city of Oman is one of the most happening cities here. In fact, tourists who have plans to spend holidays in Oman first think of Muscat holidays. The reason for this can just be very simple. This is the city which has got almost everything which any tourist would love to see during their tour. Here, we have listed down a few of the best places in Muscat which you shall visit as a tourist here such as like Qasr Al Alam Royal Palace, Al Jalali Fort and Al Mirani fort, Wadi Shab, Corniche Area, Riyam park, Nakhal Fort etc.

Museums here in Muscat

If you are curious to know something about this great Arabian Oman then you can go to any of the best museum here. This city houses almost 6-10 museums within its own self. You can come to know more about Oman or its history by visiting any of the best museums such as Bait Al Zubair, National Museum, Omani French Museum, The Sultan’s Armed Forces Museum, etc (If you are here on your family holidays then you can take your children to a museum which is specifically for children named as children’s museum).

Muscat for Shopaholics

As this is the main capital city of Oman, so here you can find so many shopping malls or centers. If you are a shopaholic and you are fond of shopping (or if you are looking forward to buy something or take home something as a token of your visit to this great city) then you can have the chance to go to any of the best shopping centers in the city such as Muscat City Centre, Qurum City Centre, Lulu Hypermarket, Safeer Hyper Market etc. These are the shopping areas where you can get anything you like.

What you can see in Salalah?

Well, after Muscat in Oman, Salalah can be considered the second best place. Yes, this city too, (even though very much smaller in size in comparison to the main capital city of Oman that is Muscat), has got everything which can keep any tourist busy or entertained during their Oman tour here.

Sultan Qaboos’ Palace

Here are so many tourist places which are the best but anyone who comes here never would like to miss out the chance to see the city’s main attraction that is Sultan Qaboos’ Palace. Yes, this palace can really said to be the main attraction of the city which attracts a large number of tourists. Other tourist places which you shall visit during your stay here in this city include Al-Hisn Souq and Khor Rori.

The Haffa Souq (a market place)

If you are wondering where you can go in Salalah for shopping then you need to just simply head towards this special market where you can get an opportunity to buy almost anything, handicrafts, souvenirs etc. Just be a bit smarter when you shop here. You will have to be very much adept in dealing with the shopping owners who may try to persuade you to buy a thing of 2 TL for a 10 TL (Turkish Lira). You will have to have good bargaining skills and if you are the one who do not have such skills then you may suffer a bit of losses.

Event – Khareef

One special thing about Salalah is the event that which is related to Khareef (in a different word, monsoon). Khareef is, in fact, celebrated here as an annual event with all fervor and enthusiasm. Many of the tourists from different parts of the world come here specially to be a part of this festival which is very typical of Salalah. Just join this festival if you are here in the monsoon season (July-Aug).

So what are you waiting for? Just get your bags packed and get ready to go for lovely Oman holidays. Spend your time in any of the best cities such as Salalah or Oman or any other city which you would love to without even creating any hole in your pocket. Your holidays here are really going to be very budget-friendly. Yes, you may not have to pay more to get an experience of real Arabian holidays here in Oman.

  • 3 years ago
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The Effectiveness of Chiropractic Care in Work Injuries

Injuries from work can cause severe and debilitating symptoms such as pain, numbness, and tingling. A worker may also experience reduced work productivity, temporary or permanent disability, inability to perform job tasks, lost time from work, and an increase in worker’s compensation costs. Such problems may result from work that includes lifting heavy items, as well as from office work, such as sitting at a computer for long periods of time.

Musculoskeletal disorders related to work are the leading workplace injury in the United States. Chronic musculoskeletal conditions are a major cause of morbidity, disability, psychological distress, and sleep disorders. Musculoskeletal problems are the most common cause of chronic disability, with over 50% being accounted for by low back pain which is a complex condition, involving contributions from personal and work related factors. The increase in work related back pain and disability occurs faster than any other form of disability.

Low back pain is among the most common medical complaints in the United States. An estimated 65% of low back disorders are work related. They have been reported as one of the most expensive conditions for working-age adults. Ergonomic and postural techniques of bending, twisting, and heavy lifting, and prolonged certain positions and actions such as sitting, standing, walking and motor vehicle driving have been associated with occupational low back pain.

Often viewed as musculoskeletal system specialists, chiropractors have the knowledge and training to deal with work injuries. Chiropractic is one of the more widely used and accepted practices within alternative medicine. It has been increasingly accepted in recent years, as partially evidenced by widespread health insurance coverage.

The effectiveness of chiropractic treatment has been shown by returning injured workers back to work quicker and more affordably than other forms of care. Several studies found that chiropractic patients experienced fewer lost workdays compared to medically treated patients. It was reported that patients who received chiropractic care returned to work on average 2-3 days sooner than patients who received medical care.

Chiropractors favor spinal manipulative therapy to reduce pain, increase mobility, and restore the biochemical and anatomical relations between spinal segments to facilitate rapid recovery. The spinal manipulation therapy has been reported to prevent the development of a chronic disorder associated with immobility and result in successful recovery, especially when combined with strengthening and conditioning exercises and good body mechanics to help restore and maintain health.

Other work injuries that chiropractors treat include knee, hip, and joint injuries, rotator cuff injuries, and a variety of injuries unique to construction workers and firefighters. While many workplace accidents can turn into the types of work injuries that cause long term pain and damage, visiting a chiropractor is the best way to help relieve the pain. Even the mildest injury can sometimes cause permanent disability. Considering chiropractic care will not only help heal the injury, but it will also provide serious stress relief as well.

  • 3 years ago
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Forex Trading – Software

You can always buy forex trading software but its function is usually dependent on the knowledge you have concerning the market. A flexible demo account would greatly help you conduct your business in an efficient manner. You can open the account online and begin trading using your forex trading software. You should avoid using real cash until you are conversant with the market basics. Forex trading software streamlines the business for you by making the trade work to your advantage.

Efficient forex trading software should keep up with the changes popping up in the market. You can always analyze your data manually and then send it to the best automated currency trading system. The system will then make trades according to how you have set it. The software should also offer you trading signals that usually determine whether you should trade or not.

The trading signals are very important and it is advisable that you respond to them with immediate effect. The software should also allow you to place orders that will help you to minimize losses. These orders usually allow your currency to be sold in case you are facing some loses. Your physical presence is usually not necessary during this process. It is not advisable to use the forex software with forex for beginners. This is because they do not have knowledge on the business and relying on the software solely may lead to huge losses. It is important that you have sound knowledge on the markets to enable you use the forex trading software to your advantage.

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