Counters are present in almost every type of store. Clothing, sporting goods, jewelry and specialty shops are all in need of displays to use on their counter tops. Counter displays are useful for merchandising your smaller or more expensive products. They are also very useful for selling the last minute items that your customer might not have come in for, but are willing to buy once they’re at the register. There are a multitude of display types to choose from.
When selecting your store displays, keep in mind the type of messages that you are sending to your customers. You can use cardboard easel displays in a convenience store, discount store or a fashion outlet aimed at younger demographics. They can be great in the right setting and are relatively cheap to have your own graphics printed on them. They’re wonderful for short-term promotions and can be saved for repeat sales or seasons. You may consider something a little more elegant or sturdy for high-end stores or to display items that you sell year-round.
Glass display cases are very nice and attractive counter top additions. Displaying jewelry, rare baseball cards, watches or anything that you don’t want easily stolen or touched in a glass display case is a good solution. This type of display case can be purchased with wooden edges, with locks or can be made completely of glass. Acrylic boxes are also nice, durable and sometimes less expensive. You can decide which type of glass display cases you would like to use in your store based on the style you’re projecting and clientele that you’re targeting.
Spinner racks are useful for displaying a lot of similar types of items. They get your customers to be hands-on with the product and have a high sales impact. When they are used on top of the counter, they are eye level with customers coming to the check out. Sunglasses, jewelry and key chains are commonly displayed on these types of racks. Acrylic and metal are the most common types available. They are generally sturdy and can last for many years in your store. Shop for high-quality racks if you want them to last and you want them to spin smoothly. Consider the weight of what you will be displaying to ensure that tip-overs aren’t going to be a problem. Place heavier objects towards the bottom to make your spinner rack sturdier.
If you’re running out of room on your counter top, you can buy pedestal displays and spinner racks that are free standing on the floor to merchandise your counter area. Don’t forget about displaying gift cards by the register if your store offers them. This small step can really increase your sales and help market your store to more customers. Brochures, business cards and promotional flyers should be displayed, not just stacked on the counter creating a cluttered feel. Keep everything nice and neat, well lit, and visible to your customers. There are a lot of last minute sales to be made and you can be sure that your investment in high-quality, high-impact sales materials and counter top displays will pay off.
