Holiday Ecommerce To Hit Record $107B in 2017; Mobile Will Lead In Visits

Holiday e-commerce spending will break through $100 billion in 2017 in the U.S. alone, according to a study released today by Adobe. That’s almost 14% year-over-year growth. In addition, Cyber Monday will hit $6.6 billion in sales alone, even though Black Friday will have better deals.

And mobile, at last, has surpassed desktop, in at least one way.

Holiday 2017 e-commerce sales in the U.S.

Smartphone plus tablet e-commerce visits to retail sites will account for 54% of all visits, Adobe says, while desktop drops to 46%. In 2015, desktop accounted for 55% of all visits, while in 2016 it was 50%. Mobile has already far surpassed desktop in web use generally, but buying has been a special use case: people have tended to like more screen space.

Total sales, Adobe estimates, will be $107.4 billion.

Black Friday will account for $5 billion of that, up 16.4% from last year, while Cyber Monday’s $6.6 billion will see an almost-identical 16.5% year-over-year growth.

Interestingly, people shop last-minute for more than just Christmas presents. According to Adobe’s numbers, which capture 80% of online transactions at the 100 largest U.S. web retailers, the three hours from 8PM to 11PM on Cyber Monday bring in more revenue than an entire average day.

In other words, retailers better prepare their servers for an onslaught.

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